| Serial Number | 97931646 |
| Word Mark | HABI |
| Filing Date | Thursday, May 11, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 28, 2024 |
| Registration Number | 7400681 |
| Registration Date | Tuesday, May 28, 2024 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 12, 2024 |
| Goods and Services | Providing on-line non-downloadable software for data analysis, audience data research, algorithm and machine learning predictive model creation and tracking, and optimizing and calculating return on investment in connection with the same; Providing on-line non-downloadable software for implementation of machine learning predictive models and deployment of machine learning predictive models for the purpose of informing media strategies and purchases of digital media; Providing on-line non-downloadable software for managing, collecting, monitoring and analyzing web, blog, app, video and other online site traffic, aggregate user preferences and attributes, and links in real time; Software as a service (SAAS) services featuring software and machine learning predictive models and algorithms for evaluating, scoring and purchasing digital media, and research and analysis of audience data |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, June 11, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | Friday, March 31, 2023 |
| First Use In Commerce Date | Friday, March 31, 2023 |
| Party Name | AdTheorent, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10013 |
| Party Name | AdTheorent, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10013 |
| Party Name | AdTheorent, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10013 |
| Event Date | Event Description |
| Monday, May 15, 2023 | NEW APPLICATION ENTERED |
| Saturday, January 27, 2024 | ASSIGNED TO EXAMINER |
| Sunday, June 11, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, February 6, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 21, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, February 21, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 12, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 12, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 28, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 28, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Thursday, June 26, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, June 26, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, June 26, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, June 26, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, June 26, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |