Trademark Overview
On Thursday, May 11, 2023, a trademark application was filed for HABI with the United States Patent and Trademark Office. The USPTO has given the HABI trademark a serial number of 97931646. The federal status of this trademark filing is REGISTERED as of Tuesday, May 28, 2024. This trademark is owned by AdTheorent, Inc.. The HABI trademark is filed in the Computer & Software Services & Scientific Services category with the following description:
Providing on-line non-downloadable software for data analysis, audience data research, algorithm and machine learning predictive model creation and tracking, and optimizing and calculating return on investment in connection with the same; Providing on-line non-downloadable software for implementation of machine learning predictive models and deployment of machine learning predictive models for the purpose of informing media strategies and purchases of digital media; Providing on-line non-downloadable software for managing, collecting, monitoring and analyzing web, blog, app, video and other online site traffic, aggregate user preferences and attributes, and links in real time; Software as a service (SAAS) services featuring software and machine learning predictive models and algorithms for evaluating, scoring and purchasing digital media, and research and analysis of audience data
