| Description of Mark | The mark consists of the text entered has been modified from both a design element and a typographic element. Regarding the Design Element - there is a circular emblem on the left side of the logo, entirely in azure. Within this azure circle, there is a vertical, symmetrical design that creates the negative space, resembling a stylized, abstract lowercase letter "h". This negative space is not colored, allowing the background or surface on which the logo is placed to show through, and thus is referred to as "white" only for the purpose of this description. Regarding the Literal Element - adjacent to the right of the circular emblem is the word "hypr", set in the All Round Gothic typeface, which is a modern sans-serif. The letters "h", "p", and "r" are standard representations of the typeface, while the "y" is a creatively inverted "h" from the same typeface, displaying uniformity in style and weight with the other characters. Regarding the color specification - the color azure is used for the entire circular emblem. The negative space within the circular emblem creates the abstract "h" and is not filled, intended to be the color of the material or background behind the logo.The word "hypr" is in Baltic Sea, which is a dark gray color, almost charcoal. The logo does not incorporate any additional design or textual elements, and the described colors azure and Baltic Sea are the only colors claimed as a feature of the mark. The negative space (described as white) is part of the design but does not represent a color applied to the mark- it represents an absence of color to both a design element and a typographic element. Regarding the Design Element - there is a circular emblem on the left side of the logo, entirely in azure. Within this azure circle, there is a vertical, symmetrical design that creates the negative space, resembling a stylized, abstract lowercase letter "h". This negative space is not colored, allowing the background or surface on which the logo is placed to show through, and thus is referred to as "white" only for the purpose of this description. Regarding the Literal Element - adjacent to the right of the circular emblem is the word "hypr", set in the All Round Gothic typeface, which is a modern sans-serif. The letters "h", "p", and "r" are standard representations of the typeface, while the "y" is a creatively inverted "h" from the same typeface, displaying uniformity in style and weight with the other characters. Regarding the color specification - the color azure is used for the entire circular emblem. The negative space within the circular emblem creates the abstract "h" and is not filled, intended to be the color of the material or background behind the logo.The word "hypr" is in Baltic Sea, which is a dark gray color, almost charcoal. The logo does not incorporate any additional design or textual elements, and the described colors azure and Baltic Sea are the only colors claimed as a feature of the mark. The negative space (described as white) is part of the design but does not represent a color applied to the mark- it represents an absence of color.. |
