| Serial Number | 77569798 |
| Word Mark | H-E-B TEXAS BACKYARD WE'VE GOT TEXAS ROOTS! |
| Filing Date | Monday, September 15, 2008 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, May 29, 2019 |
| Registration Number | 3611844 |
| Registration Date | Tuesday, April 28, 2009 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 10, 2009 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the word "TEXAS" with the letter "X" represented by a star flower design. The letters "TE" and "AS" of the word "TEXAS" are underlined. At the base of the flower design are the letters "H-E-B" superimposed over an oval design. Below the word "TEXAS" is the word "BACKYARD". The letters "BA" and "RD" of the word "BACKYARD" are underlined. Below the word "BACKYARD" is the phrase "WE'VE GOT TEXAS ROOTS!". |
| Goods and Services | Retail grocery store services |
| Pseudo Mark | HEB TEXAS BACKYARD WE HAVE GOT TEXAS ROOTS! |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 18, 2008 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, September 30, 2005 |
| First Use In Commerce Date | Friday, September 30, 2005 |
| Party Name | H-E-B, LP |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 13 - Limited Partnership |
| Address | SAN ANTONIO, TX 78204 |
| Party Name | HEB Grocery Company, L.P. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Party Name | HEB Grocery Company, L.P. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Party Name | HEB Grocery Company, L.P. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Event Date | Event Description |
| Wednesday, May 29, 2019 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Wednesday, May 29, 2019 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, May 29, 2019 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, May 29, 2019 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, April 25, 2019 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, September 12, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, April 28, 2018 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, May 11, 2015 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Monday, May 11, 2015 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, May 11, 2015 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, April 28, 2015 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, April 28, 2015 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, April 28, 2015 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, April 28, 2015 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, April 28, 2009 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 10, 2009 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 21, 2009 | NOTICE OF PUBLICATION |
| Friday, January 2, 2009 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, December 31, 2008 | ASSIGNED TO LIE |
| Wednesday, December 17, 2008 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, December 16, 2008 | ASSIGNED TO EXAMINER |
| Friday, September 19, 2008 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Thursday, September 18, 2008 | NEW APPLICATION ENTERED IN TRAM |