| Serial Number | 85509173 |
| Word Mark | H-E-B PRIMO PICKS |
| Filing Date | Thursday, January 5, 2012 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, January 25, 2023 |
| Registration Number | 4277068 |
| Registration Date | Tuesday, January 15, 2013 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 3, 2012 |
| Description of Mark | The mark consists of the letters "H-E-B" superimposed over an oval design above the word "PRIMO" within a rectangle next to the word "PICKS" within a rectangle. The two rectangles are joined together by a circle containing a star. |
| Pseudo Mark | HEB PRIMO PICKS |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Retail grocery store services; Supermarket services; Retail department store services; Promoting the goods and services of others by distributing advertising materials through a variety of methods; Advertising services, namely, promoting the brands, goods and services of others |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 10, 2012 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, April 30, 2012 |
| First Use In Commerce Date | Monday, April 30, 2012 |
| Party Name | H-E-B, LP |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 13 - Limited Partnership |
| Address | SAN ANTONIO, TX 78204 |
| Party Name | HEB Grocery Company, LP |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Party Name | HEB Grocery Company, LP |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Party Name | HEB Grocery Company, LP |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Event Date | Event Description |
| Wednesday, January 25, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Wednesday, January 25, 2023 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, January 25, 2023 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, January 25, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, July 8, 2022 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, January 15, 2022 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, September 12, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, February 3, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, February 3, 2018 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, February 3, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, January 17, 2018 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, January 17, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, January 15, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, December 12, 2012 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED |
| Tuesday, December 11, 2012 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Thursday, December 6, 2012 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, December 4, 2012 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, November 29, 2012 | USE AMENDMENT FILED |
| Tuesday, December 4, 2012 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, November 29, 2012 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, May 29, 2012 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 3, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 14, 2012 | NOTICE OF PUBLICATION |
| Thursday, March 1, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, February 29, 2012 | ASSIGNED TO LIE |
| Friday, February 10, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 8, 2012 | ASSIGNED TO EXAMINER |
| Wednesday, January 11, 2012 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Tuesday, January 10, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, January 9, 2012 | NEW APPLICATION ENTERED |