| Serial Number | 87700024 |
| Word Mark | H-E-B GO |
| Filing Date | Tuesday, November 28, 2017 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Thursday, December 11, 2025 |
| Registration Number | 5840346 |
| Registration Date | Tuesday, August 20, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 20, 2018 |
| Goods and Services | Software that allows users to scan grocery and department store items and enables users to make electronic payments for the goods; software that allows grocery and department store customers to access order history and coupons, and enables users to scan and pay for store products; Downloadable computer software that enables users to make electronic payments for purchases; Computer software and hardware for processing payments; [ radio-frequency identification (RFID) readers; radio-frequency identification (RFID) tags; software that enables store customers to use a wireless mobile device to scan store products, add them to their cart and pay for the products by telephone, dedicated pay stations, or through electronic payment; ] software that enables store customers to access coupons [and recipes ] on wireless electronic devices; apparatus for electronic payment processing, namely, electronic payment terminals, data processing apparatus, card readers, [ and tablet computers ] with Magnetic Stripe Readers (MSR), chip card reader and near field communication (NFC) technology-enabled readers; [ computer software for searching, organizing, and tracking information regarding consumer products and consumables; ] Mobile phone software and computer software [ for mobile digital devices ] that enables users to access coupons, [ price-comparison information, product reviews, and discount information, ] that enables purchases, [ that enables order fulfillment and shipment of goods on a regular, semi-regular or one-time basis, ] that enables electronic payments for purchases, [ that enables users to create, organize and share shopping lists for personal use or use by others, that enables the transmission of messages among computer users, that enables users to upload, post, display, share or provide electronic media or information in the fields of virtual communities for social networking, that enables file sharing, exchanging data, processing and transmitting images, graphics, audio, video, and text, enables product search, item search and product suggestions all marketed to consumers; ] computer application software for wireless mobile devices to enable users to access and receive [ product alerts, ] discount offers and electronic consumer coupons for immediate or future use by consumers at retail grocery stores and retail department stores [ ; consumer coupons for retail grocery stores and retail department stores ] downloaded from a global computer network |
| Indication of Colors claimed | The color(s) red, white and turquoise is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the letters "H-E-B" in white within a red and white oval design above the letters "GO" in white letters all within a circle design. A white horizontal line extends from one side of the circle to the other under and adjacent to the letters "GO". The top portion of the circle design above the horizontal line is turquoise and the bottom portion of the circle is red. Overlapping the letter "O" is a stylized representation of a shopping cart in turquoise. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 8, 2017 |
| Primary Code | 009 |
| First Use Anywhere Date | Thursday, December 7, 2017 |
| First Use In Commerce Date | Thursday, December 7, 2017 |
| Party Name | H-E-B, LP |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | SAN ANTONIO, TX 78204 |
| Party Name | H-E-B, LP |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | SAN ANTONIO, TX 78204 |
| Party Name | H-E-B, LP |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | SAN ANTONIO, TX 78204 |
| Party Name | H-E-B, LP |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | SAN ANTONIO, TX 78204 |
| Party Name | H-E-B, LP |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | SAN ANTONIO, TX 78204 |
| Party Name | H-E-B, LP |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | SAN ANTONIO, TX 78204 |
| Party Name | HEB Grocery Company, LP |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Party Name | HEB Grocery Company, LP |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Event Date | Event Description |
| Friday, December 1, 2017 | NEW APPLICATION ENTERED |
| Friday, December 8, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, December 9, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, March 3, 2018 | ASSIGNED TO EXAMINER |
| Saturday, March 3, 2018 | NON-FINAL ACTION WRITTEN |
| Saturday, March 3, 2018 | NON-FINAL ACTION E-MAILED |
| Saturday, March 3, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, August 31, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, August 31, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, September 1, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, September 12, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, October 13, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 31, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 20, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 20, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 15, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 18, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, July 9, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, June 18, 2019 | USE AMENDMENT FILED |
| Tuesday, July 9, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, July 17, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, July 18, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, August 20, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 20, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, August 13, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, November 28, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, December 11, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, December 11, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |