H-E-B BEYOND IMAGINATION! Trademark

Trademark Overview


On Monday, October 12, 2020, a trademark application was filed for H-E-B BEYOND IMAGINATION! with the United States Patent and Trademark Office. The USPTO has given the H-E-B BEYOND IMAGINATION! trademark a serial number of 90249186. The federal status of this trademark filing is REGISTERED as of Tuesday, April 30, 2024. This trademark is owned by H-E-B, LP. The H-E-B BEYOND IMAGINATION! trademark is filed in the Toys & Sporting Goods Products category with the following description:

Role playing toys in the nature of play sets for children to imitate real life occupations; Toy cash registers; Play money; Toy food; Toy bakeware and cookware; Toy ironing sets; Toy cleaning sets; Toy household appliances; Toy vacuum cleaners; Play kitchens; Toy cooking accessories; Toy cooking appliances; Toy dishes; Toy pots and pans; Toy cooking utensils; Toy kitchen appliances; Toy shopping carts; Toy sinks; Toy carts; Children's multiple activity toys; Children's educational toys for developing fine motor skills; Children's educational toys for developing cognitive skills; Children's educational toys for developing counting skills; Talking toys; Push toys; Electronic action toys; Toy sets of carpenters' tools; Toys, namely, children's dress-up accessories
h-e-b beyond imagination!

General Information


Serial Number90249186
Word MarkH-E-B BEYOND IMAGINATION!
Filing DateMonday, October 12, 2020
Status700 - REGISTERED
Status DateTuesday, April 30, 2024
Registration Number7374791
Registration DateTuesday, April 30, 2024
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 19, 2021

Trademark Statements


Goods and ServicesRole playing toys in the nature of play sets for children to imitate real life occupations; Toy cash registers; Play money; Toy food; Toy bakeware and cookware; Toy ironing sets; Toy cleaning sets; Toy household appliances; Toy vacuum cleaners; Play kitchens; Toy cooking accessories; Toy cooking appliances; Toy dishes; Toy pots and pans; Toy cooking utensils; Toy kitchen appliances; Toy shopping carts; Toy sinks; Toy carts; Children's multiple activity toys; Children's educational toys for developing fine motor skills; Children's educational toys for developing cognitive skills; Children's educational toys for developing counting skills; Talking toys; Push toys; Electronic action toys; Toy sets of carpenters' tools; Toys, namely, children's dress-up accessories
Pseudo MarkHEB

Classification Information


International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateSunday, November 29, 2020
Primary Code028
First Use Anywhere DateMonday, September 14, 2020
First Use In Commerce DateMonday, September 14, 2020

Trademark Owner History


Party NameH-E-B, LP
Party Type30 - Original Registrant
Legal Entity Type13 - Limited Partnership
AddressSan Antonio, TX 78204

Party NameH-E-B, LP
Party Type20 - Owner at Publication
Legal Entity Type13 - Limited Partnership
AddressSan Antonio, TX 78204

Party NameH-E-B, LP
Party Type10 - Original Applicant
Legal Entity Type13 - Limited Partnership
AddressSan Antonio, TX 78204

Trademark Events


Event DateEvent Description
Thursday, October 15, 2020NEW APPLICATION ENTERED
Friday, December 4, 2020ASSIGNED TO EXAMINER
Wednesday, December 30, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 19, 2021PUBLISHED FOR OPPOSITION
Sunday, November 29, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, December 15, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, March 16, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, September 2, 2021SOU TEAS EXTENSION RECEIVED
Thursday, September 2, 2021SOU EXTENSION 1 FILED
Thursday, September 2, 2021SOU EXTENSION 1 GRANTED
Tuesday, January 19, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Saturday, September 4, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, March 3, 2022SOU TEAS EXTENSION RECEIVED
Thursday, March 3, 2022SOU EXTENSION 2 FILED
Thursday, March 3, 2022SOU EXTENSION 2 GRANTED
Saturday, March 5, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, August 30, 2022SOU TEAS EXTENSION RECEIVED
Tuesday, August 30, 2022SOU EXTENSION 3 FILED
Tuesday, August 30, 2022SOU EXTENSION 3 GRANTED
Thursday, September 1, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, March 9, 2023SOU TEAS EXTENSION RECEIVED
Wednesday, November 3, 2021ASSIGNED TO EXAMINER
Thursday, March 9, 2023SOU EXTENSION 4 FILED
Thursday, March 9, 2023SOU EXTENSION 4 GRANTED
Saturday, March 11, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, August 8, 2023SOU TEAS EXTENSION RECEIVED
Tuesday, August 8, 2023SOU EXTENSION 5 FILED
Wednesday, August 16, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, August 16, 2023SOU EXTENSION 5 GRANTED
Thursday, August 17, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, February 26, 2024USE AMENDMENT FILED
Monday, February 26, 2024TEAS STATEMENT OF USE RECEIVED
Thursday, February 29, 2024STATEMENT OF USE PROCESSING COMPLETE
Tuesday, March 26, 2024ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, March 27, 2024NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, April 30, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, April 30, 2024REGISTERED-PRINCIPAL REGISTER