| Serial Number | 97225397 |
| Word Mark | H-E-B |
| Filing Date | Tuesday, January 18, 2022 |
| Status | 734 - FIFTH EXTENSION - GRANTED |
| Status Date | Friday, December 12, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 8, 2022 |
| Goods and Services | Platform as a service (PAAS) featuring computer software platform for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for reporting advertising data, and for optimizing advertising performance; Platform as a service (PAAS) featuring computer software platform for managing advertising services and increasing the effectiveness of marketing investments; Providing temporary use of online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; Providing temporary use of online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; Providing temporary use of online non-downloadable software for optimizing website navigation; Providing temporary use of online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; Providing an interactive website featuring technology for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for reporting advertising data, and for optimizing advertising performance; Data mining; Providing temporary use of online non-downloadable computer software and applications for enabling vendors to promote their products and services on third-party websites; Providing temporary use of on-line non-downloadable cloud computing software and applications for allowing retailers to enable their brand partners to showcase their products to in-market shoppers; Software as a service (SAAS) services featuring software for digital marketing, managing and controlling product display on websites and on-line retail stores, and product merchandising; Data mining services, namely, consumer data hygiene services and data suppression services; Developing customized web pages featuring user-defined information in the field of marketing of goods and services; Software as a services (SAAS) services featuring software for providing access to first, second and third-party consumer marketing data including demographic and predictive data for consumer recognition purposes; Providing a web-based service that features customer-defined generated content and content of others automatically selected and customized based on the known or estimated geographical location of an Internet, mobile telephone or other wired or wireless digital network based customer; Graphic design; Providing temporary use of online non-downloadable software for analyzing and reporting brand penetration data, consumer demographic data, geographic penetration data; Software as a service (SAAS) services featuring software for analyzing brand penetration and market share data, consumer demographics, geographic penetration data, and consumer insights to pinpoint opportunities for product promotion, innovation and improvement; Providing temporary use of online downloadable software for accessing, downloading, viewing and manipulating data in the fields of consumer demographics and preferences, advertising sales effectiveness, and selection of media to optimize sales results; Providing temporary use of online non-downloadable software for use in advertising, business marketing, consumer marketing research, and social media marketing |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 24, 2022 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | H-E-B, LP |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Party Name | H-E-B, LP |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Event Date | Event Description |
| Friday, January 21, 2022 | NEW APPLICATION ENTERED |
| Monday, January 24, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 29, 2022 | ASSIGNED TO EXAMINER |
| Saturday, October 1, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 19, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 8, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 8, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 3, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 27, 2023 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, June 27, 2023 | SOU EXTENSION 1 FILED |
| Tuesday, June 27, 2023 | SOU EXTENSION 1 GRANTED |
| Thursday, June 29, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, December 22, 2023 | SOU TEAS EXTENSION RECEIVED |
| Friday, December 22, 2023 | SOU EXTENSION 2 FILED |
| Friday, December 22, 2023 | SOU EXTENSION 2 GRANTED |
| Tuesday, December 26, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, June 26, 2024 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, June 26, 2024 | SOU EXTENSION 3 FILED |
| Wednesday, June 26, 2024 | SOU EXTENSION 3 GRANTED |
| Wednesday, June 26, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, December 27, 2024 | SOU TEAS EXTENSION RECEIVED |
| Friday, December 27, 2024 | SOU EXTENSION 4 FILED |
| Friday, December 27, 2024 | SOU EXTENSION 4 GRANTED |
| Monday, March 3, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, July 2, 2025 | SOU TEAS EXTENSION RECEIVED |
| Thursday, December 11, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, July 1, 2025 | SOU EXTENSION 5 FILED |
| Friday, December 12, 2025 | SOU EXTENSION 5 GRANTED |
| Saturday, December 13, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |