H-E-B Trademark

Trademark Overview


On Tuesday, January 18, 2022, a trademark application was filed for H-E-B with the United States Patent and Trademark Office. The USPTO has given the H-E-B trademark a serial number of 97225397. The federal status of this trademark filing is THIRD EXTENSION - GRANTED as of Wednesday, June 26, 2024. This trademark is owned by H-E-B, LP. The H-E-B trademark is filed in the Computer & Software Services & Scientific Services category with the following description:

Platform as a service (PAAS) featuring computer software platform for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for reporting advertising data, and for optimizing advertising performance; Platform as a service (PAAS) featuring computer software platform for managing advertising services and increasing the effectiveness of marketing investments; Providing temporary use of online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; Providing temporary use of online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; Providing temporary use of online non-downloadable software for optimizing website navigation; Providing temporary use of online non-downloadable software for managing, collecting, monitori...
h-e-b

General Information


Serial Number97225397
Word MarkH-E-B
Filing DateTuesday, January 18, 2022
Status732 - THIRD EXTENSION - GRANTED
Status DateWednesday, June 26, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 8, 2022

Trademark Statements


Goods and ServicesPlatform as a service (PAAS) featuring computer software platform for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for reporting advertising data, and for optimizing advertising performance; Platform as a service (PAAS) featuring computer software platform for managing advertising services and increasing the effectiveness of marketing investments; Providing temporary use of online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; Providing temporary use of online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; Providing temporary use of online non-downloadable software for optimizing website navigation; Providing temporary use of online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; Providing an interactive website featuring technology for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for reporting advertising data, and for optimizing advertising performance; Data mining; Providing temporary use of online non-downloadable computer software and applications for enabling vendors to promote their products and services on third-party websites; Providing temporary use of on-line non-downloadable cloud computing software and applications for allowing retailers to enable their brand partners to showcase their products to in-market shoppers; Software as a service (SAAS) services featuring software for digital marketing, managing and controlling product display on websites and on-line retail stores, and product merchandising; Data mining services, namely, consumer data hygiene services and data suppression services; Developing customized web pages featuring user-defined information in the field of marketing of goods and services; Software as a services (SAAS) services featuring software for providing access to first, second and third-party consumer marketing data including demographic and predictive data for consumer recognition purposes; Providing a web-based service that features customer-defined generated content and content of others automatically selected and customized based on the known or estimated geographical location of an Internet, mobile telephone or other wired or wireless digital network based customer; Graphic design; Providing temporary use of online non-downloadable software for analyzing and reporting brand penetration data, consumer demographic data, geographic penetration data; Software as a service (SAAS) services featuring software for analyzing brand penetration and market share data, consumer demographics, geographic penetration data, and consumer insights to pinpoint opportunities for product promotion, innovation and improvement; Providing temporary use of online downloadable software for accessing, downloading, viewing and manipulating data in the fields of consumer demographics and preferences, advertising sales effectiveness, and selection of media to optimize sales results; Providing temporary use of online non-downloadable software for use in advertising, business marketing, consumer marketing research, and social media marketing

Classification Information


International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, January 24, 2022
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameH-E-B, LP
Party Type20 - Owner at Publication
Legal Entity Type13 - Limited Partnership
AddressSan Antonio, TX 78204

Party NameH-E-B, LP
Party Type10 - Original Applicant
Legal Entity Type13 - Limited Partnership
AddressSan Antonio, TX 78204

Trademark Events


Event DateEvent Description
Friday, January 21, 2022NEW APPLICATION ENTERED
Monday, January 24, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, September 29, 2022ASSIGNED TO EXAMINER
Saturday, October 1, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 19, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 8, 2022PUBLISHED FOR OPPOSITION
Tuesday, November 8, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 3, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 27, 2023SOU TEAS EXTENSION RECEIVED
Tuesday, June 27, 2023SOU EXTENSION 1 FILED
Tuesday, June 27, 2023SOU EXTENSION 1 GRANTED
Thursday, June 29, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, December 22, 2023SOU TEAS EXTENSION RECEIVED
Friday, December 22, 2023SOU EXTENSION 2 FILED
Friday, December 22, 2023SOU EXTENSION 2 GRANTED
Wednesday, June 26, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, June 26, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, June 26, 2024SOU EXTENSION 3 FILED
Wednesday, June 26, 2024SOU EXTENSION 3 GRANTED
Friday, December 27, 2024SOU TEAS EXTENSION RECEIVED
Tuesday, December 26, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED