| Serial Number | 97225374 |
| Word Mark | H-E-B |
| Filing Date | Tuesday, January 18, 2022 |
| Status | 819 - SU - REGISTRATION REVIEW COMPLETE |
| Status Date | Friday, January 2, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 8, 2022 |
| Goods and Services | Advertising, marketing and promotion services; Advertising planning; Advertising analysis; Preparing and placing advertisements for others; Preparation and realization of media and advertising plans and concepts; Consultancy regarding advertising communication strategies; Promoting the goods and services of others; Promoting and marketing the goods and services of others by distributing coupons; Advertising and marketing consultancy; Providing marketing and advertising analysis services measuring impact of advertising on sales and brand penetration; Advertising and marketing services, namely, providing retail performance analysis; Dissemination of advertising matter; Rental of advertising space; Promoting the sale of goods and services of others through electronic couponing, promotions and discounts; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; Marketing consulting, namely, tracking and reporting online, digital and omni channel marketing activities of others; Business consulting and information services; Retail and online retail grocery store services; Statistical evaluations of marketing data and consultation related thereto; Market segmentation consultation; Demographic consultation and studies; Business advice and commercial information; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Marketing and branding services, namely, providing brand penetration data and demographic data; Marketing services, namely, providing target demographic segmentation analysis and recommendations; Providing an online database for accessing, downloading, viewing and manipulating data in the fields of consumer demographics and preferences, advertising sales effectiveness, and selection of media to optimize sales results; Media buying advice and consultancy; Media buying and media planning services being planning, purchase and procurement of media advertising for others |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 29, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, September 30, 2020 |
| First Use In Commerce Date | Wednesday, September 30, 2020 |
| Party Name | H-E-B, LP |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Party Name | H-E-B, LP |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Party Name | H-E-B, LP |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Party Name | H-E-B, LP |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Event Date | Event Description |
| Friday, January 21, 2022 | NEW APPLICATION ENTERED |
| Monday, January 24, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 29, 2022 | ASSIGNED TO EXAMINER |
| Saturday, October 1, 2022 | EXAMINERS AMENDMENT -WRITTEN |
| Saturday, October 1, 2022 | EXAMINERS AMENDMENT E-MAILED |
| Saturday, October 1, 2022 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Saturday, October 1, 2022 | EXAMINER'S AMENDMENT ENTERED |
| Saturday, October 1, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 19, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 8, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 8, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 3, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, June 30, 2023 | SOU TEAS EXTENSION RECEIVED |
| Friday, June 30, 2023 | SOU EXTENSION 1 FILED |
| Friday, June 30, 2023 | SOU EXTENSION 1 GRANTED |
| Tuesday, July 4, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, December 22, 2023 | SOU TEAS EXTENSION RECEIVED |
| Friday, December 22, 2023 | SOU EXTENSION 2 FILED |
| Friday, December 22, 2023 | SOU EXTENSION 2 GRANTED |
| Tuesday, December 26, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, June 26, 2024 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, June 26, 2024 | SOU EXTENSION 3 FILED |
| Wednesday, June 26, 2024 | SOU EXTENSION 3 GRANTED |
| Wednesday, June 26, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, December 27, 2024 | SOU TEAS EXTENSION RECEIVED |
| Friday, December 27, 2024 | SOU EXTENSION 4 FILED |
| Friday, December 27, 2024 | SOU EXTENSION 4 GRANTED |
| Monday, March 3, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, June 30, 2025 | SOU TEAS EXTENSION RECEIVED |
| Thursday, December 11, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, June 30, 2025 | SOU EXTENSION 5 FILED |
| Thursday, December 11, 2025 | SOU EXTENSION 5 GRANTED |
| Thursday, December 11, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, December 30, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, December 30, 2025 | USE AMENDMENT FILED |
| Wednesday, December 31, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, January 2, 2026 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, January 2, 2026 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |