| Serial Number | 87658864 |
| Word Mark | H-E-B |
| Filing Date | Wednesday, October 25, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 3, 2018 |
| Registration Number | 5506755 |
| Registration Date | Tuesday, July 3, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 17, 2018 |
| Description of Mark | The mark consists of the letters "HEB" in white letters with white-colored dash symbols in between the letters "H" and "E" and "B", all within a red and white oval design. |
| Indication of Colors claimed | The color(s) red and white is/are claimed as a feature of the mark. |
| Goods and Services | Retail grocery store services; online retail grocery store services; retail and online retail department store services; retail supermarket services; Retail and on-line grocery store services featuring home delivery service; retail florist shops; online retail store services featuring flowers; Order fulfillment services; [ order fulfillment services in the nature of receiving orders for flowers and floral products and arranging for them to be delivered by participating florists in the vicinity of the recipient; ] online ordering services in the field of flowers and floral products; [ retail and online optical retail store services; Advertising services and sales promotion services for others, namely, advertising and promoting eyewear and contact lenses of others; ] advertising services, namely, promoting the brands, goods and services of others; Career networking services, namely, fostering membership and participation in leadership development organizations, civic organizations, professional organizations, community-sponsored events for professionals; Promoting awareness of breast cancer; retail pharmacy services; retail and on-line grocery store services featuring business delivery service; retail convenience stores; retail gasoline supply services; Retail store services featuring convenience store items and gasoline; retail and on-line grocery store services featuring pickup and in-store pickup services; product demonstration; [ providing a website featuring ratings, reviews, and recommendations on products for advertising and marketing purposes; ] Promoting the services of others by conducting public awareness and education programs concerning charitable organizations; promoting the goods of others through the distribution of printed material featuring product information and information of general interest to consumers; promoting public awareness of issues concerning nutrition, diet, health and the welfare of children; retail, online retail and mail order pharmacy services; pharmaceutical cost management services and drug utilization review services; business administration of pharmacy reimbursement programs and services; [ administration of a discount program for enabling participants to obtain discounts on services through use of a discount membership card; ] pharmacy plan cost review; business management and consultation in the field of benefits eligibility; health care utilization and review services and drug utilization review services; healthcare cost review and healthcare cost containment; formulary administration of health plan covered drug benefits, namely, administration of a list of medications covered by a specific health benefits plan [ ; Retail store services in the field of grocery and department store services featuring a bonus incentive program for customers ] |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 3, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, November 30, 1941 |
| First Use In Commerce Date | Sunday, November 30, 1941 |
| Party Name | H-E-B, LP |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 13 - Limited Partnership |
| Address | SAN ANTONIO, TX 78204 |
| Party Name | HEB Grocery Company, LP |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Party Name | HEB Grocery Company, LP |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Party Name | HEB Grocery Company, LP |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Event Date | Event Description |
| Wednesday, November 22, 2017 | AMENDMENT TO USE PROCESSING COMPLETE |
| Saturday, October 28, 2017 | NEW APPLICATION ENTERED |
| Friday, November 3, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, November 4, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, November 9, 2017 | TEAS AMENDMENT OF USE RECEIVED |
| Monday, November 20, 2017 | ASSIGNED TO LIE |
| Wednesday, November 22, 2017 | USE AMENDMENT FILED |
| Friday, March 9, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, January 3, 2018 | ASSIGNED TO EXAMINER |
| Monday, January 8, 2018 | NON-FINAL ACTION WRITTEN |
| Monday, January 8, 2018 | NON-FINAL ACTION E-MAILED |
| Monday, January 8, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, February 26, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, February 28, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 28, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 9, 2018 | USE AMENDMENT ACCEPTED |
| Friday, March 9, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, March 28, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, March 9, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, March 9, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Friday, March 9, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, March 10, 2018 | NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED |
| Tuesday, April 17, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 17, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 3, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, September 12, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, July 3, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, July 1, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, July 3, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, July 3, 2024 | OFFICE ACTION ISSUED POU1 |