H-E-B Trademark

Trademark Overview


On Thursday, April 18, 2013, a trademark application was filed for H-E-B with the United States Patent and Trademark Office. The USPTO has given the H-E-B trademark a serial number of 85907849. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, January 12, 2026. This trademark is owned by HEB GROCERY COMPANY, LP. The H-E-B trademark is filed in the Light Beverage Products category with the following description:

PREPACKAGED PREPARATIONS FOR MAKING BEVERAGES, NAMELY, TEA-FLAVORED DRINKS, FRUIT DRINKS
h-e-b

General Information


Serial Number85907849
Word MarkH-E-B
Filing DateThursday, April 18, 2013
Status800 - REGISTERED AND RENEWED
Status DateMonday, January 12, 2026
Registration Number5050033
Registration DateTuesday, September 27, 2016
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 18, 2013

Trademark Statements


Indication of Colors claimedThe color(s) red and white is/are claimed as a feature of the mark.
Description of MarkThe mark consists of the letters "H-E-B" in white within a red oval, which is outlined by a white oval, which is outlined by another red oval.
Goods and ServicesPREPACKAGED PREPARATIONS FOR MAKING BEVERAGES, NAMELY, TEA-FLAVORED DRINKS, FRUIT DRINKS

Classification Information


International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateThursday, April 25, 2013
Primary Code032
First Use Anywhere DateFriday, April 19, 2013
First Use In Commerce DateFriday, April 19, 2013

Trademark Owner History


Party NameH-E-B, LP
Party Type31 - New Owner After Registration
Legal Entity Type13 - Limited Partnership
AddressSAN ANTONIO, TX 78204

Party NameH-E-B, LP
Party Type31 - New Owner After Registration
Legal Entity Type13 - Limited Partnership
AddressSAN ANTONIO, TX 78204

Party NameHEB GROCERY COMPANY, LP
Party Type30 - Original Registrant
Legal Entity Type13 - Limited Partnership
AddressSan Antonio, TX 78204

Party NameHEB GROCERY COMPANY, LP
Party Type30 - Original Registrant
Legal Entity Type13 - Limited Partnership
AddressSan Antonio, TX 78204

Party NameHEB GROCERY COMPANY, LP
Party Type20 - Owner at Publication
Legal Entity Type13 - Limited Partnership
AddressSan Antonio, TX 78204

Party NameHEB GROCERY COMPANY, LP
Party Type20 - Owner at Publication
Legal Entity Type13 - Limited Partnership
AddressSan Antonio, TX 78204

Party NameHEB GROCERY COMPANY, LP
Party Type10 - Original Applicant
Legal Entity Type13 - Limited Partnership
AddressSan Antonio, TX 78204

Party NameHEB GROCERY COMPANY, LP
Party Type10 - Original Applicant
Legal Entity Type13 - Limited Partnership
AddressSan Antonio, TX 78204

Trademark Events


Event DateEvent Description
Monday, April 22, 2013NEW APPLICATION ENTERED
Thursday, April 25, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, April 26, 2013NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, May 6, 2013ASSIGNED TO EXAMINER
Monday, May 6, 2013EXAMINERS AMENDMENT -WRITTEN
Monday, May 6, 2013EXAMINERS AMENDMENT E-MAILED
Monday, May 6, 2013NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, May 6, 2013EXAMINER'S AMENDMENT ENTERED
Monday, May 6, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 15, 2013ASSIGNED TO LIE
Thursday, May 16, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, May 29, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 18, 2013PUBLISHED FOR OPPOSITION
Tuesday, June 18, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 13, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, January 21, 2014SOU TEAS EXTENSION RECEIVED
Monday, February 17, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, January 21, 2014SOU EXTENSION 1 FILED
Friday, February 21, 2014SOU EXTENSION 1 GRANTED
Saturday, February 22, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, July 31, 2014SOU TEAS EXTENSION RECEIVED
Thursday, July 31, 2014SOU EXTENSION 2 FILED
Wednesday, August 20, 2014SOU EXTENSION 2 GRANTED
Thursday, August 21, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, February 13, 2015SOU TEAS EXTENSION RECEIVED
Friday, February 13, 2015SOU EXTENSION 3 FILED
Friday, March 13, 2015SOU EXTENSION 3 GRANTED
Saturday, March 14, 2015NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, August 3, 2015SOU TEAS EXTENSION RECEIVED
Monday, August 3, 2015SOU EXTENSION 4 FILED
Wednesday, August 19, 2015SOU EXTENSION 4 GRANTED
Thursday, August 20, 2015NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, February 12, 2016SOU TEAS EXTENSION RECEIVED
Friday, February 12, 2016SOU EXTENSION 5 FILED
Wednesday, March 2, 2016SOU EXTENSION 5 GRANTED
Thursday, March 3, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, May 11, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, May 11, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, July 26, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, July 26, 2016TEAS STATEMENT OF USE RECEIVED
Tuesday, July 26, 2016USE AMENDMENT FILED
Monday, August 15, 2016STATEMENT OF USE PROCESSING COMPLETE
Tuesday, August 23, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, August 24, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, September 27, 2016REGISTERED-PRINCIPAL REGISTER
Wednesday, September 12, 2018AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, September 27, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, September 27, 2021TEAS SECTION 8 & 15 RECEIVED
Wednesday, December 29, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, December 29, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, December 29, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, September 27, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, October 6, 2025TEAS SECTION 8 & 9 RECEIVED
Monday, January 12, 2026CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, January 12, 2026REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, January 12, 2026REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, January 12, 2026NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED