H-E-B Trademark

Trademark Overview


On Wednesday, January 20, 2010, a trademark application was filed for H-E-B with the United States Patent and Trademark Office. The USPTO has given the H-E-B trademark a serial number of 77915580. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, June 7, 2021. This trademark is owned by HEB GROCERY COMPANY, LP. The H-E-B trademark is filed in the Advertising, Business and Retail Services category with the following description:

Computerized online retail services in the field of groceries, drugs, household goods, personal care goods, fresh and prepared foods, beverages, and office supplies; promoting the goods and services of others by means of contests and sweepstakes, and through distribution of discount cards, coupons and certificates; promoting the goods and services of others in the field of consumer goods and services by providing online information about those goods and services via the global computer network; dissemination of advertising for others in the field of consumer goods and services via the global computer network
h-e-b

General Information


Serial Number77915580
Word MarkH-E-B
Filing DateWednesday, January 20, 2010
Status800 - REGISTERED AND RENEWED
Status DateMonday, June 7, 2021
Registration Number3930507
Registration DateTuesday, March 15, 2011
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 28, 2010

Trademark Statements


Description of MarkThe mark consists of the letters "H-E-B" in white letters within a red oval design.
Pseudo MarkHEBCO-EVERYTHING'S-BETTER; HERE-EVERYTHING'S-BETTER
Indication of Colors claimedThe color(s) red and white is/are claimed as a feature of the mark.
Goods and ServicesComputerized online retail services in the field of groceries, drugs, household goods, personal care goods, fresh and prepared foods, beverages, and office supplies; promoting the goods and services of others by means of contests and sweepstakes, and through distribution of discount cards, coupons and certificates; promoting the goods and services of others in the field of consumer goods and services by providing online information about those goods and services via the global computer network; dissemination of advertising for others in the field of consumer goods and services via the global computer network

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, January 25, 2010
Primary Code035
First Use Anywhere DateThursday, January 31, 2008
First Use In Commerce DateThursday, January 31, 2008

Trademark Owner History


Party NameH-E-B, LP
Party Type31 - New Owner After Registration
Legal Entity Type13 - Limited Partnership
AddressSAN ANTONIO, TX 78204

Party NameHEB GROCERY COMPANY, LP
Party Type30 - Original Registrant
Legal Entity Type13 - Limited Partnership
AddressSAN ANTONIO, TX 78204

Party NameHEB GROCERY COMPANY, LP
Party Type20 - Owner at Publication
Legal Entity Type13 - Limited Partnership
AddressSAN ANTONIO, TX 78204

Party NameHEB GROCERY COMPANY, LP
Party Type10 - Original Applicant
Legal Entity Type13 - Limited Partnership
AddressSAN ANTONIO, TX 78204

Trademark Events


Event DateEvent Description
Saturday, April 10, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Saturday, January 23, 2010NEW APPLICATION ENTERED
Monday, January 25, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, January 26, 2010NOTICE OF DESIGN SEARCH CODE MAILED
Monday, March 22, 2010ASSIGNED TO EXAMINER
Wednesday, March 24, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, April 10, 2010ASSIGNED TO LIE
Monday, November 22, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, April 23, 2010WITHDRAWN FROM PUB - OG REVIEW QUERY
Tuesday, May 4, 2010PREVIOUS ALLOWANCE COUNT WITHDRAWN
Monday, May 10, 2010NON-FINAL ACTION WRITTEN
Monday, May 10, 2010NON-FINAL ACTION E-MAILED
Monday, May 10, 2010NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, October 25, 2010TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, October 25, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 25, 2010TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, November 19, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 12, 2018AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, December 28, 2010PUBLISHED FOR OPPOSITION
Tuesday, December 28, 2010OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 15, 2011REGISTERED-PRINCIPAL REGISTER
Tuesday, March 15, 2016COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, March 2, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 2, 2017TEAS SECTION 8 & 15 RECEIVED
Tuesday, April 25, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, April 25, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, April 25, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, June 7, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sunday, March 15, 2020COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, March 3, 2021TEAS SECTION 8 & 9 RECEIVED
Monday, June 7, 2021REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, June 7, 2021REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, June 7, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED