Trademark Overview
On Monday, June 15, 2026, a trademark application was filed for GUS with the United States Patent and Trademark Office. The USPTO has given the GUS trademark a serial number of 99886074. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, June 15, 2026. This trademark is owned by Gusto, Inc.. The GUS trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Insurance & Financial Services, Computer & Software Services & Scientific Services, Personal, and Legal & Social Services categories with the following description:
Downloadable computer software featuring artificial intelligence and machine learning, namely, AI powered software agents for business management, payroll administration, human resources administration, employee benefits administration, tax reporting, compliance monitoring, workforce management, and business data analysis; downloadable computer software for business analytics, reporting, decision support, and workflow automation relating to payroll, human resources, employee benefits, tax compliance, and workforce management
Software as a service (SaaS) and platform as a service (PaaS) featuring artificial intelligence and machine learning software, namely, AI powered software agents for payroll administration, human resources administration, employee benefits administration, tax reporting, compliance monitoring, workforce management, business analytics, and reporting; providing online, non downloadable software for business analytics, reporting, decision support, and workflow automation relating to payroll, human resources, employee benefits, tax compliance, and workforce management; computer software development, customization, maintenance, integration, and technical support services
Business administration and management services in the fields of payroll, human resources, employee benefits, workforce administration, compliance, and business operations; providing business information, data analysis, and reporting to assist with business decision making through software platforms; providing automated business task execution services performed at the request and authorization of users; business advisory services in the nature of operational efficiency, compliance strategy, and workforce management
Regulatory monitoring and compliance support services in the fields of employment, payroll, taxation, employee benefits, financial administration, and workforce management; providing regulatory updates, summaries of legal and regulatory requirements, and compliance alerts using artificial intelligence enabled software agents; monitoring regulatory developments and providing compliance related updates and tools to assist businesses in understanding and meeting legal and regulatory obligations
Financial technology services featuring access to and administration of financial products and services, namely, insurance administration services; payment processing and transaction services; earned wage access and cash out services; wallet services; and cash account services; providing financial information, account administration services, transaction processing services, and financial management services provided using online software platforms
