GUINNESS Trademark

Trademark Overview


On Monday, July 18, 2022, a trademark application was filed for GUINNESS with the United States Patent and Trademark Office. The USPTO has given the GUINNESS trademark a serial number of 79362684. The federal status of this trademark filing is REGISTERED as of Tuesday, March 12, 2024. This trademark is owned by Diageo Ireland Unlimited Company. The GUINNESS trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

Entertainment services, namely, providing on-line non-downloadable virtual non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry, and handbags for use in virtual environments created for entertainment purposes; Entertainment services in the nature of organizing, arranging, and hosting virtual musical performances, art exhibition services, and social entertainment events; Providing virtual reality game services provided online from a global computer network and through various wireless networks and electronic devices; Providing temporary use of non-downloadable interactive games provided online from a global computer network and through various wireless networks and electronic devices; Conducting special events in virtual worlds for social entertainment purposes; Entertainment services namely, provision of on-line non-downloadable virtual goods, namely, digital art, photographs, and videos and audio recordings featuring digital animat...

Digital media, namely, digital collectibles in the nature of downloadable multimedia files containing artwork in the field of marketing for alcoholic beverages, authenticated by non-fungible tokens (NFTs); Digital collectibles in the nature of downloadable multimedia files containing photographs, art, video, or audio in the field of marketing for alcoholic beverages authenticated by non-fungible tokens (NFTs) using blockchain technology; Downloadable virtual goods, namely, computer programs featuring non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry, and handbags for use in online virtual worlds; Downloadable computer interactive game software for use via a global computer network and through various wireless networks and electronic devices; Downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an onlin...

Retail store services and online retail store services featuring non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry, and handbags; Retail store services and online retail store services featuring downloadable virtual goods, namely, non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry, and handbags for use in online virtual worlds; Provision of an online marketplace for buyers and sellers of downloadable digital image files of non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry, and handbags authenticated by non-fungible tokens (NFTs)
guinness

General Information


Serial Number79362684
Word MarkGUINNESS
Filing DateMonday, July 18, 2022
Status700 - REGISTERED
Status DateTuesday, March 12, 2024
Registration Number7324570
Registration DateTuesday, March 12, 2024
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 26, 2023

Trademark Statements


Goods and ServicesEntertainment services, namely, providing on-line non-downloadable virtual non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry, and handbags for use in virtual environments created for entertainment purposes; Entertainment services in the nature of organizing, arranging, and hosting virtual musical performances, art exhibition services, and social entertainment events; Providing virtual reality game services provided online from a global computer network and through various wireless networks and electronic devices; Providing temporary use of non-downloadable interactive games provided online from a global computer network and through various wireless networks and electronic devices; Conducting special events in virtual worlds for social entertainment purposes; Entertainment services namely, provision of on-line non-downloadable virtual goods, namely, digital art, photographs, and videos and audio recordings featuring digital animated and non-animated designs, characters, avatars, and digital overlays, for use in virtual environments created for entertainment purposes
Goods and ServicesDigital media, namely, digital collectibles in the nature of downloadable multimedia files containing artwork in the field of marketing for alcoholic beverages, authenticated by non-fungible tokens (NFTs); Digital collectibles in the nature of downloadable multimedia files containing photographs, art, video, or audio in the field of marketing for alcoholic beverages authenticated by non-fungible tokens (NFTs) using blockchain technology; Downloadable virtual goods, namely, computer programs featuring non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry, and handbags for use in online virtual worlds; Downloadable computer interactive game software for use via a global computer network and through various wireless networks and electronic devices; Downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment; Downloadable software in the nature of a mobile application for users to browse and perform electronic retail transactions for consumer goods; Downloadable computer software for the creation, production, and modification of digital animated and non-animated designs, characters, avatars, and digital overlays, for use in online environments, virtual online environments, and extended reality virtual environments; Downloadable mobile application software for ordering non-alcoholic or alcoholic beverages; Downloadable computer software for providing access to digital electronic content and experiences pertaining to non-alcoholic and alcoholic beverages in a virtual environment including virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network; Downloadable mobile application software for providing access to digital electronic content and experiences pertaining to non-alcoholic and alcoholic beverages in a virtual environment including virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network
Goods and ServicesRetail store services and online retail store services featuring non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry, and handbags; Retail store services and online retail store services featuring downloadable virtual goods, namely, non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry, and handbags for use in online virtual worlds; Provision of an online marketplace for buyers and sellers of downloadable digital image files of non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry, and handbags authenticated by non-fungible tokens (NFTs)

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, February 17, 2023
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, February 17, 2023
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, February 17, 2023
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameDiageo Ireland Unlimited Company
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressIE

Party NameDiageo Ireland Unlimited Company
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressIE

Party NameDiageo Ireland Unlimited Company
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressIE

Trademark Events


Event DateEvent Description
Thursday, February 16, 2023SN ASSIGNED FOR SECT 66A APPL FROM IB
Friday, February 17, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, February 21, 2023APPLICATION FILING RECEIPT MAILED
Wednesday, May 3, 2023ASSIGNED TO EXAMINER
Thursday, May 11, 2023NON-FINAL ACTION WRITTEN
Friday, May 12, 2023NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Monday, June 19, 2023REFUSAL PROCESSED BY MPU
Tuesday, June 20, 2023NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Tuesday, July 11, 2023REFUSAL PROCESSED BY IB
Wednesday, July 19, 2023LIMITATION OF GOODS RECEIVED FROM IB
Thursday, September 14, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, September 14, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, September 15, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, October 19, 2023LIMITATION FROM THE IB - REQUEST EXAM REVIEW
Tuesday, November 7, 2023ASSIGNED TO EXAMINER
Friday, November 17, 2023EXAMINERS AMENDMENT -WRITTEN
Friday, November 17, 2023EXAMINERS AMENDMENT E-MAILED
Friday, November 17, 2023NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, November 17, 2023EXAMINER'S AMENDMENT ENTERED
Friday, November 17, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, December 6, 2023NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Wednesday, December 6, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, December 6, 2023NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
Tuesday, December 26, 2023NOTIFICATION PROCESSED BY IB
Tuesday, December 26, 2023PUBLISHED FOR OPPOSITION
Tuesday, December 26, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 12, 2024REGISTERED-PRINCIPAL REGISTER
Tuesday, March 12, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED
Sunday, May 12, 2024LIMITATION OF GOODS RECEIVED FROM IB
Thursday, June 13, 2024FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB