GUILTY PLEASURE Trademark

Trademark Overview


On Tuesday, February 28, 2006, a trademark application was filed for GUILTY PLEASURE with the United States Patent and Trademark Office. The USPTO has given the GUILTY PLEASURE trademark a serial number of 78825715. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, October 25, 2017. This trademark is owned by Ivory Institute, Inc.. The GUILTY PLEASURE trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Cosmetic sun-tanning preparations; [ Self-tanning preparations; Skin gels for accelerating, enhancing or extending tans; Sun tan gel; Sun tan lotion; Sun tan oil; Suntan creams; ] Tanning creams
guilty pleasure

General Information


Serial Number78825715
Word MarkGUILTY PLEASURE
Filing DateTuesday, February 28, 2006
Status800 - REGISTERED AND RENEWED
Status DateWednesday, October 25, 2017
Registration Number3314413
Registration DateTuesday, October 16, 2007
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 10, 2006

Trademark Statements


Goods and ServicesCosmetic sun-tanning preparations; [ Self-tanning preparations; Skin gels for accelerating, enhancing or extending tans; Sun tan gel; Sun tan lotion; Sun tan oil; Suntan creams; ] Tanning creams

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, March 7, 2006
Primary Code003
First Use Anywhere DateSunday, October 1, 2006
First Use In Commerce DateSunday, October 1, 2006

Trademark Owner History


Party NameAUSTRALIAN GOLD, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressIndianapolis, IN 46278

Party NameCAL TAN, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressLOS ANGELES, CA 90066

Party NameCAL TAN, LLC
Party Type21 - New Owner After Publication
Legal Entity Type16 - Limited Liability Company
AddressLOS ANGELES, CA 90066

Party NameIvory Institute, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLos Angeles, CA 90066

Party NameIvory Institute, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLos Angeles, CA 90066

Trademark Events


Event DateEvent Description
Wednesday, October 25, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, October 25, 2017REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, October 25, 2017REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, October 25, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, September 28, 2017TEAS SECTION 8 & 9 RECEIVED
Thursday, September 28, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sunday, October 16, 2016COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, July 11, 2016APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, July 11, 2016TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, October 9, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, October 9, 2013REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, October 2, 2013REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Wednesday, October 9, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, October 2, 2013TEAS SECTION 8 & 15 RECEIVED
Wednesday, October 20, 2010AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, March 6, 2009ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 6, 2009TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, June 13, 2008ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, June 13, 2008TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 16, 2007REGISTERED-PRINCIPAL REGISTER
Friday, September 7, 2007LAW OFFICE REGISTRATION REVIEW COMPLETED
Friday, September 7, 2007ASSIGNED TO LIE
Friday, August 31, 2007ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, August 31, 2007TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, August 1, 2007ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, July 27, 2007STATEMENT OF USE PROCESSING COMPLETE
Friday, May 11, 2007USE AMENDMENT FILED
Wednesday, May 23, 2007ASSIGNED TO EXAMINER
Wednesday, May 16, 2007AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, May 11, 2007TEAS STATEMENT OF USE RECEIVED
Tuesday, January 2, 2007NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 10, 2006PUBLISHED FOR OPPOSITION
Wednesday, September 20, 2006NOTICE OF PUBLICATION
Wednesday, August 30, 2006ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, August 24, 2006LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, August 18, 2006ASSIGNED TO LIE
Thursday, August 17, 2006APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 16, 2006ASSIGNED TO EXAMINER
Tuesday, March 7, 2006NEW APPLICATION ENTERED IN TRAM