GUILD Trademark

Trademark Overview


On Monday, April 4, 2022, a trademark application was filed for GUILD with the United States Patent and Trademark Office. The USPTO has given the GUILD trademark a serial number of 97345229. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Friday, February 23, 2024. This trademark is owned by GUILD ESPORTS PLC. The GUILD trademark is filed in the Advertising, Business and Retail Services category with the following description:

Promotion in the nature of publicity agency services and business management of a professional video gaming sports team; publicity agency services, namely, promotion of electronic sports teams; publicity agency services, namely, promotion of electronic sports players; advertising, including promotion of products and services of third parties through sponsoring arrangements and license agreements relating to esport events; sponsorship search in the fields of esports-talent coaching, mentorship and management; business management in the fields of esports-talent coaching, mentorship and management; business administration services in the fields of esports-talent coaching, mentorship and management; providing office functions in the fields of esports-talent coaching, mentorship and management; product merchandising for others in the fields of esports-talent coaching, mentorship and management; administration of membership schemes, namely, administration of a discount program for enabling p...
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General Information


Serial Number97345229
Word MarkGUILD
Filing DateMonday, April 4, 2022
Status730 - FIRST EXTENSION - GRANTED
Status DateFriday, February 23, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, July 4, 2023

Trademark Statements


Description of MarkThe mark consists of "GUILD" in stylized lettering with a starburst over and partially in front of the "I" with the left and right sides of the starburst stretching to the edge of each side of the word.
Goods and ServicesPromotion in the nature of publicity agency services and business management of a professional video gaming sports team; publicity agency services, namely, promotion of electronic sports teams; publicity agency services, namely, promotion of electronic sports players; advertising, including promotion of products and services of third parties through sponsoring arrangements and license agreements relating to esport events; sponsorship search in the fields of esports-talent coaching, mentorship and management; business management in the fields of esports-talent coaching, mentorship and management; business administration services in the fields of esports-talent coaching, mentorship and management; providing office functions in the fields of esports-talent coaching, mentorship and management; product merchandising for others in the fields of esports-talent coaching, mentorship and management; administration of membership schemes, namely, administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; charitable services, namely, promoting public awareness about charitable, philanthropic, volunteer, public and community service and humanitarian activities in the field of sport; all of the aforementioned in the sector of esports-talent coaching, mentorship and management, and none of the aforementioned being a computer software game or a videogame or merchandising related to such a game

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, April 8, 2022
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameGUILD ESPORTS PLC
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressLondon SW1Y6LX
GB

Party NameGUILD ESPORTS PLC
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressLondon SW1Y6LX
GB

Trademark Events


Event DateEvent Description
Saturday, February 24, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, February 23, 2024SOU EXTENSION 1 GRANTED
Friday, February 23, 2024SOU EXTENSION 1 FILED
Friday, February 23, 2024SOU TEAS EXTENSION RECEIVED
Tuesday, August 29, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, July 4, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 4, 2023PUBLISHED FOR OPPOSITION
Wednesday, June 14, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, June 1, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 10, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, May 9, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, May 9, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, February 9, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, February 9, 2023NON-FINAL ACTION E-MAILED
Thursday, February 9, 2023NON-FINAL ACTION WRITTEN
Friday, January 20, 2023ASSIGNED TO EXAMINER
Saturday, April 9, 2022NOTICE OF DESIGN SEARCH CODE E-MAILED
Friday, April 8, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, April 7, 2022NEW APPLICATION ENTERED