GUIDING GOOD CHOICES Trademark

Trademark Overview


On Monday, December 7, 2009, a trademark application was filed for GUIDING GOOD CHOICES with the United States Patent and Trademark Office. The USPTO has given the GUIDING GOOD CHOICES trademark a serial number of 77887599. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, May 1, 2021. This trademark is owned by Channing Bete Company, Inc.. The GUIDING GOOD CHOICES trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, and Education & Entertainment Services categories with the following description:

[ Pre-recorded [ video cassettes, ] optical discs, computer discs, and computer software relating to parenting, children's education, and social issues that face children and teenagers ]

Printed workbooks, manuals, guides, activity books and related printed materials relating to parenting, children's education, and social issues that face children and teenagers

Conducting educational programs, workshops, seminars and conferences, and providing training services related thereto all in the field of parenting, children's education and social issues that face children and teenagers
guiding good choices

General Information


Serial Number77887599
Word MarkGUIDING GOOD CHOICES
Filing DateMonday, December 7, 2009
Status800 - REGISTERED AND RENEWED
Status DateSaturday, May 1, 2021
Registration Number3821341
Registration DateTuesday, July 20, 2010
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 4, 2010

Trademark Statements


Goods and Services[ Pre-recorded [ video cassettes, ] optical discs, computer discs, and computer software relating to parenting, children's education, and social issues that face children and teenagers ]
Goods and ServicesPrinted workbooks, manuals, guides, activity books and related printed materials relating to parenting, children's education, and social issues that face children and teenagers
Goods and ServicesConducting educational programs, workshops, seminars and conferences, and providing training services related thereto all in the field of parenting, children's education and social issues that face children and teenagers

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateSaturday, May 1, 2021
Primary Code009
First Use Anywhere DateMonday, January 13, 2003
First Use In Commerce DateMonday, January 13, 2003

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateFriday, December 11, 2009
Primary Code016
First Use Anywhere DateMonday, January 13, 2003
First Use In Commerce DateMonday, January 13, 2003

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, December 11, 2009
Primary Code041
First Use Anywhere DateWednesday, February 26, 2003
First Use In Commerce DateWednesday, February 26, 2003

Trademark Owner History


Party NameUNIVERSITY OF WASHINGTON
Party Type31 - New Owner After Registration
Legal Entity Type60 - NOT AVAILABLE
AddressSEATTLE, WA 98105

Party NameChanning Bete Company, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSouth Deerfield, MA 01373

Party NameChanning Bete Company, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSouth Deerfield, MA 01373

Party NameChanning Bete Company, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSouth Deerfield, MA 01373

Trademark Events


Event DateEvent Description
Saturday, May 1, 2021NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Saturday, May 1, 2021REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, May 1, 2021REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8
Saturday, May 1, 2021REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED
Saturday, May 1, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, January 20, 2021TEAS SECTION 8 & 9 RECEIVED
Wednesday, August 26, 2020ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, July 1, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Saturday, July 20, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, November 9, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, November 9, 2015REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, November 9, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, September 18, 2015TEAS SECTION 8 & 15 RECEIVED
Thursday, September 10, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, September 10, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, July 20, 2010REGISTERED-PRINCIPAL REGISTER
Tuesday, May 4, 2010OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 4, 2010PUBLISHED FOR OPPOSITION
Saturday, March 27, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Saturday, March 27, 2010ASSIGNED TO LIE
Thursday, March 11, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, March 11, 2010EXAMINER'S AMENDMENT ENTERED
Thursday, March 11, 2010NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, March 11, 2010EXAMINERS AMENDMENT E-MAILED
Thursday, March 11, 2010EXAMINERS AMENDMENT -WRITTEN
Wednesday, March 10, 2010ASSIGNED TO EXAMINER
Friday, December 11, 2009NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Thursday, December 10, 2009NEW APPLICATION ENTERED IN TRAM