| Serial Number | 98402043 |
| Word Mark | GUIDELINE |
| Filing Date | Monday, February 12, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 18, 2025 |
| Registration Number | 7693162 |
| Registration Date | Tuesday, February 18, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 31, 2024 |
| Description of Mark | The mark consists of a favicon of the representation of data, along a trend line, pointing upwards, four-fifths in cobalt blue and the final fifth in navy blue, followed by the text "GUIDELINE" in navy blue. |
| Amendment to a Registration/Renewal Certificate | In the statement, page1, lines 5, 8-9, 12, and 15, "cost assessment" is deleted, and "cost price analysis" is inserted. In the statement, page 2, line 8-10, "The mark consists of a favicon of the representation of data, along a trend line, pointing upwards, four-fifths in navy blue and the final fifth in navy blue, followed by the text "GUIDELINE" in navy blue" is deleted, and "The mark consists of a favicon of the representation of data, along a trend line, pointing upwards, four-fifths in cobalt blue and the final fifth in navy blue, followed by the text "GUIDELINE" in navy blue" is inserted. |
| Indication of Colors claimed | The color(s) cobalt blue and navy blue is/are claimed as a feature of the mark. |
| Goods and Services | business data analysis being advertising data analysis services, namely, media transaction [ cost assessment ] * cost price analysis *, media sales measurement and market economic forecasting services for advertising data, including internet, streaming, mobile applications, smart tv, and over-the-top (ott) internet connected devices; business data analysis being advertising data analysis services, namely, media transaction [ cost assessment ] * cost price analysis *, media sales measurement, and market economic forecasting services for terrestrial broadcast advertising data including radio, local tv, national tv, and syndicated tv; business data analysis being advertising data analysis services, namely, media transaction [ cost assessment ] * cost price analysis *, media sales measurement and market economic forecasting services for satellite broadcast advertising data including satellite tv, cable tv, and satellite radio; business data analysis being advertising data analysis services, namely, media transaction [ cost assessment ] * cost price analysis *, media sales measurement and market economic forecasting services for outdoor advertising data including billboards, kiosks, street furniture, and other outdoor advertisements printed, digital or displayed out-of-home; Commercial information services, namely, providing marketing information for businesses to obtain future or historic advertising transaction data and audience demographic data by means of computerized reports; Media market research services; advertising research services; market analysis services in the field of media buying measurement services; business data analysis, namely, analyzing and evaluating data obtained by conducting research surveys, polls, analyses and evaluations, and online or offline survey panels, and preparing business reports thereon; data collection for others, namely, business data analysis in the nature of collection and analysis of quality media transaction data for a network of media providers and advertising agencies for business purposes; preparation of business reports; Cost analyzes services |
| Goods and Services | Providing temporary use of online non-downloadable software for use in research and reporting services, namely, providing information technology for businesses to research, analyze, plan, and exchange advertising transaction data; providing temporary use of online non-downloadable software for providing marketing information for businesses to obtain advertising cost projections, media sales measurement and media ratings by means of computerized reports; Providing temporary use of online nondownloadable software for use by media planners and advertisers to create marketing and advertising plans, analyze market data and access databases containing market advertising data |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 12, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, January 31, 2024 |
| First Use In Commerce Date | Wednesday, January 31, 2024 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 12, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, January 31, 2024 |
| First Use In Commerce Date | Wednesday, January 31, 2024 |
| Party Name | PC Dreamscape Holdco |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60654 |
| Party Name | PC Dreamscape Holdco |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60654 |
| Party Name | PC Dreamscape Holdco |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60654 |
| Event Date | Event Description |
| Wednesday, February 14, 2024 | NEW APPLICATION ENTERED |
| Wednesday, June 12, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, June 12, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 5, 2024 | NON-FINAL ACTION WRITTEN |
| Thursday, September 5, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, September 5, 2024 | ASSIGNED TO EXAMINER |
| Thursday, September 5, 2024 | NON-FINAL ACTION E-MAILED |
| Thursday, December 5, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, December 5, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, December 25, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, December 5, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, December 6, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, December 31, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 31, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 18, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 18, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, February 19, 2025 | TEAS SECTION 7 REQUEST RECEIVED |
| Monday, July 14, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, August 5, 2025 | NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED |
| Thursday, July 17, 2025 | AMENDMENT UNDER SECTION 7 - PROCESSED |