| Serial Number | 98402043 |
| Word Mark | GUIDELINE |
| Filing Date | Monday, February 12, 2024 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Thursday, September 5, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Description of Mark | The mark consists of a favicon of the representation of data, along a trend line, pointing upwards, four-fifths in navy blue and the final fifth in navy blue, followed by the text "GUIDELINE" in navy blue. |
| Indication of Colors claimed | The color(s) cobalt blue and navy blue is/are claimed as a feature of the mark. |
| Goods and Services | Advertising, marketing and promotion services in the field of advertising data analysis services, namely, media transaction cost assessment, media sales measurement and market economic forecasting services for advertising data, including internet, streaming, mobile applications, smart TV, and over-the-top (OTT) internet connected devices; Advertising data analysis services, namely, media transaction cost assessment, media sales measurement, and market economic forecasting services for terrestrial broadcast advertising data including radio, local TV, national TV, and syndicated TV; Advertising data analysis services, namely, media transaction cost assessment, media sales measurement and market economic forecasting services for Satellite broadcast advertising data including satellite TV, cable TV, and satellite radio; Advertising data analysis services, namely, media transaction cost assessment, media sales measurement and market economic forecasting services for outdoor advertising data including billboards, kiosks, street furniture, and other outdoor advertisements printed, digital or displayed outof- home; Commercial information services, namely, providing marketing information for businesses to obtain future or historic advertising transaction data and audience demographic data by means of computerized reports; Media market research services; advertising research services; market analysis services in the field of media buying measurement services; business data analysis, namely, analyzing and evaluating data obtained by conducting research surveys, polls, analyses and evaluations, and online or offline survey panels, and preparing business reports thereon; data collection for others or internal use, namely, collection and analysis of quality media transaction data for a network of media providers and advertising agencies for business purposes; preparation of business reports |
| Goods and Services | Providing temporary use of on-line non-downloadable software for use in research and reporting services, namely, providing information technology for businesses to research, analyze, plan, and exchange advertising transaction data; Providing temporary use of online nondownloadable software for providing marketing information for businesses to obtain advertising cost projections, media sales measurement and media ratings by means of computerized reports; Cost analyses services; Providing temporary use of online nondownloadable software for use by media planners and advertisers to create marketing and advertising plans, analyze market data and access databases containing market advertising data |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 12, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, January 31, 2024 |
| First Use In Commerce Date | Wednesday, January 31, 2024 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 12, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, January 31, 2024 |
| First Use In Commerce Date | Wednesday, January 31, 2024 |
| Party Name | PC Dreamscape Holdco |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60654 |
| Event Date | Event Description |
| Wednesday, February 14, 2024 | NEW APPLICATION ENTERED |
| Wednesday, June 12, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, June 12, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 5, 2024 | NON-FINAL ACTION WRITTEN |
| Thursday, September 5, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, September 5, 2024 | ASSIGNED TO EXAMINER |
| Thursday, September 5, 2024 | NON-FINAL ACTION E-MAILED |