| Serial Number | 87624522 |
| Word Mark | GUGUII |
| Filing Date | Wednesday, September 27, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 25, 2018 |
| Registration Number | 5639153 |
| Registration Date | Tuesday, December 25, 2018 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 27, 2018 |
| Description of Mark | The mark consists of the stylized word "guguii" in lowercase and a stylized character resembling a highly stylized penguin, having an oval shaped body, with small arms or wings and small legs, a pair of shorts, large oval eyes of different sizes, a small round mouth, a small goatee, and a stylized tuft of coiffed hair to the right of the word "guguii". Black in the mark represents background, outlining, shading, and/or transparent areas is not claimed as a feature of the mark. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | On-line retail store services featuring wearing apparel, footwear, eyewear, fragrances, bags, and fashion accessories; Retail apparel stores; Retail store services featuring wearing apparel, footwear, eyewear, fragrances, bags, and fashion accessories; Retail variety stores |
| Translation of Words in Mark | The wording "GUGUII" has no meaning in a foreign language. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 2, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, September 24, 2018 |
| First Use In Commerce Date | Monday, September 24, 2018 |
| Party Name | Borbachov Representacoes Ltda.-EPP |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Novo Hamburgo, RS 93.310-11 BR |
| Party Name | Borbachov Representacoes Ltda.-EPP |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Novo Hamburgo, RS 93.310-11 BR |
| Party Name | Borbachov Representacoes Ltda.-EPP |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Novo Hamburgo, RS 93.310-11 BR |
| Event Date | Event Description |
| Sunday, July 16, 2023 | WITHDRAWAL OF ATTORNEY GRANTED |
| Sunday, July 16, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Tuesday, December 25, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 20, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Saturday, November 17, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, November 17, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, October 24, 2018 | USE AMENDMENT FILED |
| Saturday, November 17, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, October 24, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, April 24, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, February 27, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 27, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 7, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, January 19, 2018 | ASSIGNED TO LIE |
| Tuesday, January 9, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, January 9, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, January 9, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, January 9, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, January 9, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, January 4, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, October 3, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, October 2, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, September 30, 2017 | NEW APPLICATION ENTERED |