| Serial Number | 85297790 |
| Word Mark | GUERRERO CALIDAD Y FRESCURA UN PEDACITODE MÉXICO |
| Filing Date | Monday, April 18, 2011 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, March 15, 2022 |
| Registration Number | 4053119 |
| Registration Date | Tuesday, November 8, 2011 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 23, 2011 |
| Goods and Services | tortillas, tostadas |
| Description of Mark | The mark consists of a circle design the outer perimeter of which consists of three bands: one red, one yellow and one green. The words "CALIDAD Y FRESCURA" are in white across the top of the upper part of the red band. In the upper half of the interior of the circle is a depiction of part of three ears of corn, which are yellow with green leaves. The lower half of the interior circle is yellow with the words "UN PEDACITO DE MEXICO" in green. Across the middle of the circle is a white banner outlined in green with the word "GUERRERO" in stylized green letters. |
| Amendment to a Registration/Renewal Certificate | In the statement, lines 12-21, are deleted, and "The mark consists of a circle design the outer perimeter of which consists of three bands: one red, one yellow and one green. The words "CALIDAD YFRESCURA" are in white across the top of the upper part of the red band. In the upper half of the interior of the circle is a depiction of part of three ears of corn, which are yellow with green leaves. The lower half of the interior circle is yellow with the words "UN PEDACITO DE MEXICO" in green. Across the middle of the circle is a white banner outlined in green with the word "GUERRERO" in stylized green letters" is inserted. The drawing is amended to appear as follows: PUBLISH NEW CUT |
| Indication of Colors claimed | The color(s) red, green, yellow and white is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "CALIDAD Y FRESCURA", "GUERRERO" and "UN PEDACITO DE MEXICO" in the mark is "QUALITY AND FRESHNESS", "WARRIOR" and "A LITTLE PIECE OF MEXICO". |
| NOT AVAILABLE | "CALIDAD Y FRESCURA" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 21, 2011 |
| Primary Code | 030 |
| First Use Anywhere Date | Tuesday, September 30, 2008 |
| First Use In Commerce Date | Tuesday, September 30, 2008 |
| Party Name | Gruma Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Party Name | Gruma Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Party Name | Gruma Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Event Date | Event Description |
| Tuesday, March 15, 2022 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Saturday, October 14, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, May 19, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, March 15, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, November 28, 2017 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, April 18, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, May 23, 2025 | AMENDMENT UNDER SECTION 7 - PROCESSED |
| Friday, December 20, 2024 | TEAS SECTION 7 REQUEST RECEIVED |
| Wednesday, June 8, 2011 | NON-FINAL ACTION WRITTEN |
| Friday, June 17, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 2, 2016 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, April 18, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, October 16, 2017 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, March 15, 2022 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, April 21, 2011 | NEW APPLICATION ENTERED |
| Thursday, April 21, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, August 23, 2011 | PUBLISHED FOR OPPOSITION |
| Friday, April 22, 2011 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Tuesday, August 23, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, July 22, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, July 23, 2015 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, January 5, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, April 18, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, June 16, 2011 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, June 16, 2011 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, September 21, 2017 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, November 1, 2021 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, June 8, 2011 | NON-FINAL ACTION E-MAILED |
| Tuesday, November 8, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 15, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Monday, October 16, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Sunday, November 8, 2020 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, November 8, 2016 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, March 2, 2016 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, April 18, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, July 11, 2011 | ASSIGNED TO LIE |
| Thursday, June 16, 2011 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, June 1, 2011 | ASSIGNED TO EXAMINER |
| Wednesday, June 8, 2011 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, November 28, 2017 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, April 18, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, July 18, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, June 17, 2025 | NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED |