GUARD WHAT MATTERS Trademark

Trademark Overview


On Tuesday, May 19, 2026, a trademark application was filed for GUARD WHAT MATTERS with the United States Patent and Trademark Office. The USPTO has given the GUARD WHAT MATTERS trademark a serial number of 99832292. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, May 19, 2026. This trademark is owned by Department of the Air Force. The GUARD WHAT MATTERS trademark is filed in the Metal Products, Jewelry Products, Paper & Printed Material Products, Leather Products, Furniture Products, Houseware & Glass Products, Fabrics & Textile Products, Clothing & Apparel Products, Toys & Sporting Goods Products, Smoker's Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

Providing on-line information and news in the field of employment training; Continuing education services, namely, providing live and on-line continuing professional education seminars in the field of TRAINING ON THE USE AND OPERATION FOR WEAPON SYSTEMS, SYSTEMS RELATED TO THE SUPPORT OF THE WEAPON SYSTEMS, AND TRAINERS FOR THESE WEAPON SYSTEMS AND SUPPORT SYSTEMS

Briefcases; Gym bags; Duffel bags; Back packs

Playing cards; Paper airplanes; Scale model airplanes; Toy airplanes; Toy cars; Plush toys; Stuffed toy animals; Golf clubs

Towels; Fabric flags; Bed blankets; Throws

Mugs; Drinking glasses

Cigarette lighters of precious metal

T-shirts; Sweatshirts; Sweatpants; Shorts; Swimsuits; Clothing jackets; Coats; Golf shirts; Polo shirts; Socks; Sweatbands; Hats

Trophies of common metal; Metal nameplates and door nameplates

Metal key chains; Trophies of precious metals; Watches; Rings; Tie tacks; Lapel pins; Collectible coins; Non-metal key chains

Writing pens; Printed note books; Paper note books; Stationery; Stationery boxes; Office stationery; Paper coasters; Printed calendars; Printed daily planners; Printed desktop planners; Paper weights; Office binders; Printed posters; Printed business cards; Decals; Stickers; Printed postcards; Printed greeting cards; Printed informational flyers featuring educational material regarding the Air National Guard; Printed log books; Printed colouring books; Printed story books; Printed children's books; Printed awards

Production and distribution of radio and television commercials; Providing on-line employment information in the field of military employment; Promoting public awareness of OF THE IMPORTANCE OF THE DEPARTMENT OF THE AIR FORCE

Non-metal name plates; Trophies of plastic; Trophies of wood
guard what matters

General Information


Serial Number99832292
Word MarkGUARD WHAT MATTERS
Filing DateTuesday, May 19, 2026
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateTuesday, May 19, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesProviding on-line information and news in the field of employment training; Continuing education services, namely, providing live and on-line continuing professional education seminars in the field of TRAINING ON THE USE AND OPERATION FOR WEAPON SYSTEMS, SYSTEMS RELATED TO THE SUPPORT OF THE WEAPON SYSTEMS, AND TRAINERS FOR THESE WEAPON SYSTEMS AND SUPPORT SYSTEMS
Goods and ServicesBriefcases; Gym bags; Duffel bags; Back packs
Goods and ServicesPlaying cards; Paper airplanes; Scale model airplanes; Toy airplanes; Toy cars; Plush toys; Stuffed toy animals; Golf clubs
Goods and ServicesTowels; Fabric flags; Bed blankets; Throws
Goods and ServicesMugs; Drinking glasses
Goods and ServicesCigarette lighters of precious metal
Goods and ServicesT-shirts; Sweatshirts; Sweatpants; Shorts; Swimsuits; Clothing jackets; Coats; Golf shirts; Polo shirts; Socks; Sweatbands; Hats
Goods and ServicesTrophies of common metal; Metal nameplates and door nameplates
Goods and ServicesMetal key chains; Trophies of precious metals; Watches; Rings; Tie tacks; Lapel pins; Collectible coins; Non-metal key chains
Goods and ServicesWriting pens; Printed note books; Paper note books; Stationery; Stationery boxes; Office stationery; Paper coasters; Printed calendars; Printed daily planners; Printed desktop planners; Paper weights; Office binders; Printed posters; Printed business cards; Decals; Stickers; Printed postcards; Printed greeting cards; Printed informational flyers featuring educational material regarding the Air National Guard; Printed log books; Printed colouring books; Printed story books; Printed children's books; Printed awards
Goods and ServicesProduction and distribution of radio and television commercials; Providing on-line employment information in the field of military employment; Promoting public awareness of OF THE IMPORTANCE OF THE DEPARTMENT OF THE AIR FORCE
Goods and ServicesNon-metal name plates; Trophies of plastic; Trophies of wood

Classification Information


International Class006 - Common metals and their alloys; metal building materials; transportable buildings of metal; materials of metal for railway tracks; nonelectric cables and wires of common metal; ironmongery, small items of metal hardware; pipes and tubes of metal; safes; goods of common metal not included in other classes; ores.
US Class Codes002, 012, 013, 014, 023, 025, 050
Class Status Code6 - Active
Class Status DateTuesday, May 19, 2026
Primary Code006
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code6 - Active
Class Status DateTuesday, May 19, 2026
Primary Code014
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, May 19, 2026
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateTuesday, May 19, 2026
Primary Code018
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.
US Class Codes002, 013, 022, 025, 032, 050
Class Status Code6 - Active
Class Status DateTuesday, May 19, 2026
Primary Code020
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateTuesday, May 19, 2026
Primary Code021
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class024 - Textiles and textile goods, not included in other classes; beds and table covers.
US Class Codes042, 050
Class Status Code6 - Active
Class Status DateTuesday, May 19, 2026
Primary Code024
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateTuesday, May 19, 2026
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, May 19, 2026
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class034 - Tobacco; smokers' articles; matches.
US Class Codes002, 008, 009, 017
Class Status Code6 - Active
Class Status DateTuesday, May 19, 2026
Primary Code034
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, May 19, 2026
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, May 19, 2026
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameDepartment of the Air Force
Party Type10 - Original Applicant
Legal Entity Type15 - Federal Agency
AddressJBSA Randolph, TX 78150
US

Trademark Events


Event DateEvent Description
Tuesday, May 19, 2026NEW APPLICATION ENTERED
Tuesday, May 19, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, May 19, 2026APPLICATION FILING RECEIPT MAILED