| Serial Number | 86330999 |
| Word Mark | GUARANTEED VALUE |
| Filing Date | Tuesday, July 8, 2014 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Monday, June 29, 2020 |
| Registration Number | 4736762 |
| Registration Date | Tuesday, May 12, 2015 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 30, 2014 |
| Description of Mark | The mark consists of the trade dress characterizing the front face of the packaging for Applicant's goods, namely, (1) a white horizontal bar spanning the label or package face, (2) an orange bar below the white bar, also spanning the label or package face, (3) a dashed line that appears gray on the white background and white on the orange background. The dashed line extends horizontally along the white bar, and turns 90 degrees at each end to extend downwards into the orange bar. The design further comprises (4) a gray scissors design and (5) the word "GUARANTEED" with the "G" in upper case and the rest of the word in lower case letters, appearing in orange above the gray line and the word "VALUE" in all upper case letters, appearing in orange below the gray line. The black dashed lines framing the bottom of the drawing are not claimed as a feature of the mark and serve to show that the orange bar extends to cover the remaining packaging of the goods and indicate the position or placement of the mark. |
| Section 2(f) Limitation Statement | as to "GUARANTEED VALUE" |
| Goods and Services | [ All-purpose cleaners; Body wash; Dish detergents; Fabric softeners; ] Laundry bleach [ ; Laundry detergent; Baby wipes ] |
| Indication of Colors claimed | The color(s) orange, gray and white is/are claimed as a feature of the mark. |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 11, 2014 |
| Primary Code | 003 |
| First Use Anywhere Date | Sunday, July 31, 2011 |
| First Use In Commerce Date | Sunday, July 31, 2011 |
| Party Name | AHOLD DELHAIZE LICENSING SARL |
| Party Type | 34 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GENEVA 1204 CH |
| Party Name | AHOLD DELHAIZE LICENSING SARL |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GENEVA 1204 CH |
| Party Name | AHOLD DELHAIZE LICENSING SARL |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GENEVA 1204 CH |
| Party Name | AHOLD DELHAIZE LICENSING SARL |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GENEVA 1204 CH |
| Party Name | Ahold Licensing Sarl |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Geneva 1204 CH |
| Party Name | Ahold Licensing Sarl |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Geneva 1204 CH |
| Party Name | Ahold Licensing Sarl |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Geneva 1204 CH |
| Event Date | Event Description |
| Friday, October 10, 2014 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, July 11, 2014 | NEW APPLICATION ENTERED |
| Friday, July 11, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, July 12, 2014 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, September 24, 2014 | ASSIGNED TO EXAMINER |
| Friday, September 26, 2014 | NON-FINAL ACTION WRITTEN |
| Friday, September 26, 2014 | NON-FINAL ACTION E-MAILED |
| Friday, September 26, 2014 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, October 24, 2014 | EXAMINER'S AMENDMENT ENTERED |
| Friday, October 10, 2014 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, October 10, 2014 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, October 24, 2014 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, October 24, 2014 | EXAMINERS AMENDMENT E-MAILED |
| Friday, October 24, 2014 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, December 10, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 28, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, November 15, 2014 | ASSIGNED TO LIE |
| Monday, November 24, 2014 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, May 12, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 30, 2014 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 30, 2014 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 24, 2015 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Sunday, March 1, 2015 | TEAS STATEMENT OF USE RECEIVED |
| Sunday, March 1, 2015 | USE AMENDMENT FILED |
| Tuesday, April 7, 2015 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, April 6, 2015 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, April 9, 2015 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, April 10, 2015 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, January 17, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, February 7, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, April 11, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, April 18, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, May 12, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, June 17, 2020 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, June 29, 2020 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, June 29, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, June 29, 2020 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Monday, June 29, 2020 | POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED |
| Tuesday, October 18, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 18, 2022 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Tuesday, October 18, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, June 29, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, October 18, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, October 18, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, October 18, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, July 15, 2024 | TEAS SECTION 8 & 9 RECEIVED |
| Sunday, May 12, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |