| Serial Number | 85235579 |
| Word Mark | GRAPHEFFECT |
| Filing Date | Monday, February 7, 2011 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, April 6, 2018 |
| Registration Number | 4019314 |
| Registration Date | Tuesday, August 30, 2011 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 14, 2011 |
| Indication of Colors claimed | The color(s) black, blue, green, yellow and red is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of a design of a black orb containing in its interior smaller orbs in the colors blue, green, yellow and red, to the left of the word GRAPHEFFECT, with the word GRAPH in the color black and the word EFFECT in the color blue. |
| Goods and Services | Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means, particularly specializing in the use of mobile, social, and print media to drive consumer interest, engagement and action; social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions |
| Pseudo Mark | GRAPH EFFECT |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 6, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, June 8, 2010 |
| First Use In Commerce Date | Tuesday, June 8, 2010 |
| Party Name | SHIFT LABS INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SANTA MONICA, CA 90404 |
| Party Name | GRAPHEFFECT, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SANTA MONICA, CA 90404 |
| Party Name | Focused Labs, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Monica, CA 90404 |
| Party Name | Focused Labs, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Monica, CA 90404 |
| Party Name | Focused Labs, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Monica, CA 90404 |
| Event Date | Event Description |
| Friday, April 6, 2018 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, August 30, 2016 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, April 27, 2016 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, September 26, 2013 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, July 3, 2013 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, July 3, 2013 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, June 19, 2013 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, November 9, 2012 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, November 9, 2012 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, January 18, 2012 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, August 30, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 14, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 14, 2011 | PUBLISHED FOR OPPOSITION |
| Monday, May 9, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, May 6, 2011 | ASSIGNED TO EXAMINER |
| Friday, February 18, 2011 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, February 18, 2011 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, February 11, 2011 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Thursday, February 10, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Thursday, February 10, 2011 | NEW APPLICATION ENTERED IN TRAM |