GOOD ON PURPOSE Trademark

Trademark Overview


On Tuesday, February 25, 2020, a trademark application was filed for GOOD ON PURPOSE with the United States Patent and Trademark Office. The USPTO has given the GOOD ON PURPOSE trademark a serial number of 88810120. The federal status of this trademark filing is REGISTERED as of Tuesday, October 18, 2022. This trademark is owned by Stonyfield Farm, Inc. The GOOD ON PURPOSE trademark is filed in the Meat & Processed Food Products, Advertising and Business and Retail Services categories with the following description:

Dairy products, namely, yogurt, smoothies consisting primarily of milk, smoothies consisting primarily of yogurt, milk-based beverages, and yogurt-based beverages

Promoting awareness and education of the organic food standards and prohibiting the use of various chemicals; promoting awareness and education concerning the usage of organic, sustainable, and economically sound farming practices to achieve the goal of increasing the health qualities of food, and ultimately the health of people, business, and the Earth; promoting organic farming, business, and social practices that adhere to high standards of quality, ethics and sustainability to encourage farms, business, and individuals to make changes that impact the greater good
good on purpose

General Information


Serial Number88810120
Word MarkGOOD ON PURPOSE
Filing DateTuesday, February 25, 2020
Status700 - REGISTERED
Status DateTuesday, October 18, 2022
Registration Number6880474
Registration DateTuesday, October 18, 2022
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 1, 2020

Trademark Statements


Goods and ServicesDairy products, namely, yogurt, smoothies consisting primarily of milk, smoothies consisting primarily of yogurt, milk-based beverages, and yogurt-based beverages
Goods and ServicesPromoting awareness and education of the organic food standards and prohibiting the use of various chemicals; promoting awareness and education concerning the usage of organic, sustainable, and economically sound farming practices to achieve the goal of increasing the health qualities of food, and ultimately the health of people, business, and the Earth; promoting organic farming, business, and social practices that adhere to high standards of quality, ethics and sustainability to encourage farms, business, and individuals to make changes that impact the greater good

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, February 28, 2020
Primary Code029
First Use Anywhere DateSaturday, November 13, 2021
First Use In Commerce DateSaturday, November 13, 2021

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, February 28, 2020
Primary Code035
First Use Anywhere DateFriday, July 31, 2020
First Use In Commerce DateFriday, July 31, 2020

Trademark Owner History


Party NameLACTALIS US YOGURT, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLONDONDERRY, NH 03053

Party NameLACTALIS US YOGURT, INC.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressLONDONDERRY, NH 03053

Party NameStonyfield Farm, Inc
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLondonderry, NH 03053

Party NameStonyfield Farm, Inc
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLondonderry, NH 03053

Trademark Events


Event DateEvent Description
Friday, February 28, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, May 13, 2020ASSIGNED TO EXAMINER
Saturday, May 23, 2020NON-FINAL ACTION WRITTEN
Saturday, May 23, 2020NON-FINAL ACTION E-MAILED
Saturday, May 23, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, October 2, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, October 2, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, October 3, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, October 23, 2020EXAMINERS AMENDMENT -WRITTEN
Friday, October 23, 2020NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, October 23, 2020EXAMINERS AMENDMENT E-MAILED
Friday, October 23, 2020EXAMINER'S AMENDMENT ENTERED
Friday, October 23, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 11, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 1, 2020PUBLISHED FOR OPPOSITION
Tuesday, December 1, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 26, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, July 22, 2021SOU EXTENSION 1 GRANTED
Wednesday, March 31, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, July 22, 2021SOU TEAS EXTENSION RECEIVED
Thursday, July 22, 2021SOU EXTENSION 1 FILED
Thursday, August 11, 2022CASE ASSIGNED TO INTENT TO USE PARALEGAL
Saturday, July 24, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, September 14, 2021ASSIGNED TO EXAMINER
Tuesday, January 25, 2022SOU TEAS EXTENSION RECEIVED
Tuesday, January 25, 2022SOU EXTENSION 2 FILED
Tuesday, January 25, 2022SOU EXTENSION 2 GRANTED
Thursday, January 27, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, July 25, 2022TEAS STATEMENT OF USE RECEIVED
Monday, July 25, 2022USE AMENDMENT FILED
Thursday, August 11, 2022STATEMENT OF USE PROCESSING COMPLETE
Monday, September 12, 2022ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, September 13, 2022NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, October 18, 2022NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, October 18, 2022REGISTERED-PRINCIPAL REGISTER
Monday, October 24, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, October 24, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, October 24, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, October 24, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, October 24, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, February 13, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, February 13, 2025TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, February 13, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 13, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED