GOOD DIRT Trademark

Trademark Overview


On Tuesday, June 19, 2018, a trademark application was filed for GOOD DIRT with the United States Patent and Trademark Office. The USPTO has given the GOOD DIRT trademark a serial number of 88006359. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, May 24, 2021. This trademark is owned by Drunk Elephant, LLC. The GOOD DIRT trademark is filed in the Cosmetics & Cleaning Products, Advertising and Business and Retail Services categories with the following description:

Beauty masks; beauty serums; eye cream; facial cleansers; facial masks; lip balm; non-medicated skin care preparations; skin cleansers; skin masks; skin moisturizer; non-medicated skin care preparations, namely, cleansing bars; face and body beauty creams; face and body lotions; face powder; facial oils; gels for cosmetic purposes; moisturizing creams; skin bronzer; skin care kits comprised of an assortment of non-medicated skin care preparations; sunscreen preparations; make-up removing preparations; anti-aging cream; pre-moistened cosmetic wipes

On-line retail store services featuring skin care products
good dirt

General Information


Serial Number88006359
Word MarkGOOD DIRT
Filing DateTuesday, June 19, 2018
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, May 24, 2021
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 26, 2019

Trademark Statements


Goods and ServicesBeauty masks; beauty serums; eye cream; facial cleansers; facial masks; lip balm; non-medicated skin care preparations; skin cleansers; skin masks; skin moisturizer; non-medicated skin care preparations, namely, cleansing bars; face and body beauty creams; face and body lotions; face powder; facial oils; gels for cosmetic purposes; moisturizing creams; skin bronzer; skin care kits comprised of an assortment of non-medicated skin care preparations; sunscreen preparations; make-up removing preparations; anti-aging cream; pre-moistened cosmetic wipes
Goods and ServicesOn-line retail store services featuring skin care products

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateMonday, June 25, 2018
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, June 25, 2018
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameSHISEIDO AMERICAS CORPORATION
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressRUTHERFORD, NJ 07070

Party NameDrunk Elephant, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNewport Beach, CA 92663

Party NameDrunk Elephant, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNewport Beach, CA 92663

Trademark Events


Event DateEvent Description
Monday, May 24, 2021ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, May 24, 2021ABANDONMENT - NO USE STATEMENT FILED
Wednesday, March 3, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, February 3, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, September 30, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, September 28, 2020EXTENSION 3 GRANTED
Monday, September 28, 2020EXTENSION 3 FILED
Monday, September 28, 2020TEAS EXTENSION RECEIVED
Thursday, April 23, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, April 21, 2020EXTENSION 2 GRANTED
Tuesday, April 21, 2020EXTENSION 2 FILED
Tuesday, April 21, 2020TEAS EXTENSION RECEIVED
Tuesday, October 8, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, October 4, 2019EXTENSION 1 GRANTED
Friday, October 4, 2019EXTENSION 1 FILED
Friday, October 4, 2019TEAS EXTENSION RECEIVED
Friday, June 28, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, June 28, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, April 23, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, February 26, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 26, 2019PUBLISHED FOR OPPOSITION
Wednesday, February 6, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, January 23, 2019LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, January 22, 2019ASSIGNED TO LIE
Tuesday, January 8, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, December 15, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, December 14, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, December 14, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, July 20, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, July 20, 2018NON-FINAL ACTION E-MAILED
Friday, July 20, 2018NON-FINAL ACTION WRITTEN
Wednesday, July 11, 2018ASSIGNED TO EXAMINER
Tuesday, June 26, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, June 26, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, June 25, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, June 22, 2018NEW APPLICATION ENTERED IN TRAM