GOOD BORING Trademark
Trademark Overview
On Tuesday, December 16, 2025, a trademark application was filed for GOOD BORING with the United States Patent and Trademark Office. The USPTO has given the GOOD BORING trademark a serial number of 99551208. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, June 3, 2026. This trademark is owned by Golub Capital LLC. The GOOD BORING trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Insurance & Financial Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:
Printed materials, namely, printed written articles, reports, and periodicals in the fields of finance, lending, investments, and asset management, and financial advisory services
Financial services, namely, investment advisory and investment management services for private investment funds, pooled investment vehicles and investment accounts; Investment management; money lending, commercial lending, middle-market commercial and consumer lending, and financial consultation services regarding lending services; Investment of funds for others; Investment consultation; Financial asset management; Financial advisory services; Providing financial information
Digital materials, namely, downloadable text and multimedia files in the fields of finance, lending, investments, asset management, and financial advisory services.
Educational services, namely, providing classes, courses, seminars, and non-downloadable webinars in the fields of finance, lending, investments, asset management, and financial advisory services, and distribution of course and educational materials in connection therewith; Providing online non-downloadable electronic publications in the nature of blogs, brochures, slide decks, and white papers being research reports in the field of finance, lending, investments, asset management, and financial advisory services; providing online non-downloadable articles in the field of finance, lending, investments, asset management, and financial advisory services
Software as a service (SAAS) services featuring software for managing, viewing, and transacting investments, viewing investment portfolios, and managing, viewing, uploading, downloading, and sharing investment documents, tax documents, financial statements, and legal documents; Providing temporary use of on-line non-downloadable software for managing, viewing, and transacting investments, viewing investment portfolios, and managing, viewing, uploading, downloading, and sharing investment documents, tax documents, financial statements, and legal documents
General Information
| Serial Number | 99551208 |
| Word Mark | GOOD BORING |
| Filing Date | Tuesday, December 16, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, June 3, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 23, 2026 |
Trademark Statements
| Goods and Services | Printed materials, namely, printed written articles, reports, and periodicals in the fields of finance, lending, investments, and asset management, and financial advisory services |
| Goods and Services | Financial services, namely, investment advisory and investment management services for private investment funds, pooled investment vehicles and investment accounts; Investment management; money lending, commercial lending, middle-market commercial and consumer lending, and financial consultation services regarding lending services; Investment of funds for others; Investment consultation; Financial asset management; Financial advisory services; Providing financial information |
| Goods and Services | Digital materials, namely, downloadable text and multimedia files in the fields of finance, lending, investments, asset management, and financial advisory services. |
| Goods and Services | Educational services, namely, providing classes, courses, seminars, and non-downloadable webinars in the fields of finance, lending, investments, asset management, and financial advisory services, and distribution of course and educational materials in connection therewith; Providing online non-downloadable electronic publications in the nature of blogs, brochures, slide decks, and white papers being research reports in the field of finance, lending, investments, asset management, and financial advisory services; providing online non-downloadable articles in the field of finance, lending, investments, asset management, and financial advisory services |
| Goods and Services | Software as a service (SAAS) services featuring software for managing, viewing, and transacting investments, viewing investment portfolios, and managing, viewing, uploading, downloading, and sharing investment documents, tax documents, financial statements, and legal documents; Providing temporary use of on-line non-downloadable software for managing, viewing, and transacting investments, viewing investment portfolios, and managing, viewing, uploading, downloading, and sharing investment documents, tax documents, financial statements, and legal documents |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 16, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 16, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 16, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, September 19, 2024 |
| First Use In Commerce Date | Thursday, September 19, 2024 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 16, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 16, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Golub Capital LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60606
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, December 16, 2025 | NEW APPLICATION ENTERED |
| Tuesday, December 16, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 14, 2026 | APPLICATION FILING RECEIPT MAILED |
| Monday, April 20, 2026 | ASSIGNED TO EXAMINER |
| Monday, April 27, 2026 | NON-FINAL ACTION WRITTEN |
| Monday, April 27, 2026 | NON-FINAL ACTION E-MAILED |
| Monday, April 27, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, May 27, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, May 27, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 27, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, May 28, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
