GOOD. BETTER. BEHR. Trademark

Trademark Overview

On Monday, February 21, 2005, a trademark application was filed for GOOD. BETTER. BEHR. with the United States Patent and Trademark Office. The USPTO has given the GOOD. BETTER. BEHR. trademark a serial number of 78571539. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, December 7, 2019. This trademark is owned by Behr Process Corporation. The GOOD. BETTER. BEHR. trademark is filed in the Paint Products category with the following description:

Interior And Exterior Paints, Wood Stains and Tinting Base In The Nature Of Paint
good. better. behr.

General Information

Serial Number78571539
Word MarkGOOD. BETTER. BEHR.
Filing DateMonday, February 21, 2005
Status800 - REGISTERED AND RENEWED
Status DateSaturday, December 7, 2019
Registration Number3703569
Registration DateTuesday, October 27, 2009
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 15, 2005

Trademark Statements

Goods and ServicesInterior And Exterior Paints, Wood Stains and Tinting Base In The Nature Of Paint

Classification Information

International Class002 - Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants; mordants; raw natural resins; metals in foil and powder form for painters, decorators, printers and artists.
US Class Codes006, 011, 016
Class Status Code6 - Active
Class Status DateWednesday, March 2, 2005
Primary Code002
First Use Anywhere DateSunday, August 7, 2005
First Use In Commerce DateSunday, August 7, 2005

Trademark Owner History

Party NameBEHR PROCESS LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressSANTA ANA, CA 92705-5044
Party NameBehr Process Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSanta Ana, CA 92705
Party NameBehr Process Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSanta Ana, CA 92704
Party NameBehr Process Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSanta Ana, CA 92704

Trademark Events

Event DateEvent Description
Tuesday, November 15, 2005PUBLISHED FOR OPPOSITION
Wednesday, March 2, 2005NEW APPLICATION ENTERED
Thursday, September 15, 2005ASSIGNED TO EXAMINER
Friday, September 16, 2005APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, September 27, 2005ASSIGNED TO LIE
Tuesday, September 27, 2005LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, October 26, 2005NOTICE OF PUBLICATION
Monday, August 6, 2007SOU EXTENSION 3 GRANTED
Tuesday, February 7, 2006NOA MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, July 26, 2006SOU TEAS EXTENSION RECEIVED
Wednesday, July 26, 2006SOU EXTENSION 1 FILED
Wednesday, July 26, 2006SOU EXTENSION 1 GRANTED
Thursday, February 1, 2007SOU TEAS EXTENSION RECEIVED
Thursday, February 1, 2007SOU EXTENSION 2 FILED
Thursday, February 1, 2007SOU EXTENSION 2 GRANTED
Monday, August 6, 2007SOU TEAS EXTENSION RECEIVED
Monday, August 6, 2007SOU EXTENSION 3 FILED
Monday, February 23, 2009CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, February 5, 2008SOU TEAS EXTENSION RECEIVED
Tuesday, February 5, 2008SOU EXTENSION 4 FILED
Tuesday, February 5, 2008SOU EXTENSION 4 GRANTED
Thursday, June 12, 2008ASSIGNED TO EXAMINER
Wednesday, August 6, 2008SOU TEAS EXTENSION RECEIVED
Wednesday, August 6, 2008SOU EXTENSION 5 FILED
Wednesday, August 6, 2008SOU EXTENSION 5 GRANTED
Thursday, February 5, 2009TEAS STATEMENT OF USE RECEIVED
Thursday, February 5, 2009USE AMENDMENT FILED
Monday, February 23, 2009STATEMENT OF USE PROCESSING COMPLETE
Tuesday, October 27, 2009REGISTERED-PRINCIPAL REGISTER
Tuesday, March 3, 2009SU - NON-FINAL ACTION - WRITTEN
Tuesday, March 3, 2009NON-FINAL ACTION MAILED
Monday, August 31, 2009TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, August 31, 2009CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, September 3, 2009TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, September 14, 2009ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, September 23, 2009ASSIGNED TO LIE
Wednesday, September 23, 2009LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, September 28, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, October 31, 2014TEAS SECTION 8 & 15 RECEIVED
Monday, November 17, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, November 17, 2014REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, November 17, 2014NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED
Friday, June 30, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, October 27, 2018COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, October 23, 2019TEAS SECTION 8 & 9 RECEIVED
Saturday, December 7, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, December 7, 2019REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, December 7, 2019REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, June 20, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Saturday, December 7, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Related Keywords

behr better good base nature paint tinting stains exterior paints wood interior