GOOD. BETTER. BECK. Trademark

Trademark Overview


On Thursday, June 13, 2019, a trademark application was filed for GOOD. BETTER. BECK. with the United States Patent and Trademark Office. The USPTO has given the GOOD. BETTER. BECK. trademark a serial number of 88472515. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Wednesday, July 23, 2025. This trademark is owned by Beck Flavors, Inc.. The GOOD. BETTER. BECK. trademark is filed in the Staple Food Products category with the following description:

Flavor enhancers used in food and beverage products; Flavorings for beverages, other than essential oils; Extracts used as food flavoring; Food flavorings being non-essential oils
good. better. beck.

General Information


Serial Number88472515
Word MarkGOOD. BETTER. BECK.
Filing DateThursday, June 13, 2019
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateWednesday, July 23, 2025
Registration Number5949303
Registration DateTuesday, December 31, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 15, 2019

Trademark Statements


Goods and ServicesFlavor enhancers used in food and beverage products; Flavorings for beverages, other than essential oils; Extracts used as food flavoring; Food flavorings being non-essential oils

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, June 26, 2019
Primary Code030
First Use Anywhere DateThursday, November 30, 2017
First Use In Commerce DateThursday, November 30, 2017

Trademark Owner History


Party NameBeck Flavors, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMaryland Heights, MO 63043

Party NameBeck Flavors, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMaryland Heights, MO 63043

Party NameBeck Flavors, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMaryland Heights, MO 63043

Trademark Events


Event DateEvent Description
Wednesday, June 26, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, January 28, 2025TEAS SECTION 8 & 15 RECEIVED
Monday, June 17, 2019NEW APPLICATION ENTERED
Thursday, September 5, 2019ASSIGNED TO EXAMINER
Friday, September 6, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 25, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 15, 2019PUBLISHED FOR OPPOSITION
Tuesday, October 15, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 31, 2019REGISTERED-PRINCIPAL REGISTER
Tuesday, December 31, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, May 20, 2025POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Wednesday, July 23, 2025TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Wednesday, July 23, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, July 23, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, May 20, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL