| Serial Number | 88065253 |
| Word Mark | GOLDEN23 |
| Filing Date | Friday, August 3, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 13, 2019 |
| Registration Number | 5831653 |
| Registration Date | Tuesday, August 13, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 28, 2019 |
| Goods and Services | Providing incentive award programs for customers through the issuance of travel awards to promote and reward customer loyalty |
| Pseudo Mark | GOLDEN TWENTY THREE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 10, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, July 12, 2017 |
| First Use In Commerce Date | Wednesday, July 12, 2017 |
| Party Name | 23ANDME GENOMICS LLC |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ALTOS, CA 94022 |
| Party Name | 23ANDME GENOMICS LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ALTOS, CA 94022 |
| Party Name | 23ANDME PGS LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ALTOS, CA 94022 |
| Party Name | 23andMe, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Mountain View, CA 94041 |
| Party Name | 23andMe, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Mountain View, CA 94041 |
| Party Name | 23andMe, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Mountain View, CA 94041 |
| Event Date | Event Description |
| Tuesday, August 7, 2018 | NEW APPLICATION ENTERED |
| Friday, August 10, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, October 9, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, October 9, 2018 | PRIORITY ACTION WRITTEN |
| Tuesday, October 9, 2018 | PRIORITY ACTION E-MAILED |
| Tuesday, October 9, 2018 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Friday, April 5, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, April 5, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, April 6, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, April 8, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, April 22, 2019 | ASSIGNED TO LIE |
| Tuesday, April 23, 2019 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, May 8, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 28, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 28, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 13, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 13, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, October 8, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, October 22, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, October 22, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |