GOLD STANDARD FROM E-Z CLOR Trademark
Trademark Overview
On Thursday, September 18, 2025, a trademark application was filed for GOLD STANDARD FROM E-Z CLOR with the United States Patent and Trademark Office. The USPTO has given the GOLD STANDARD FROM E-Z CLOR trademark a serial number of 99400800. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 17, 2026. This trademark is owned by ALLIANCE TRADING, INC.. The GOLD STANDARD FROM E-Z CLOR trademark is filed in the Chemical Products and Pharmaceutical Products categories with the following description:
Chemicals for use in purification of water; Water purifying chemicals for swimming pools; Water-purifying chemicals; Water treatment chemicals for use in swimming pools and spas; Chemicals for use in water treatment; Chlorine for swimming pools; Chemical analysis kit for testing swimming pool water
Algaecide chemicals for swimming pools; Algaecides for use in swimming pools and spas; Sanitizing preparations for swimming pool and spa use
General Information
| Serial Number | 99400800 |
| Word Mark | GOLD STANDARD FROM E-Z CLOR |
| Filing Date | Thursday, September 18, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 17, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 17, 2026 |
Trademark Statements
| Description of Mark | The mark consists of the phrase "GOLD STANDARD FROM E-Z CLOR" within a circular badge in gold coloring, with the "GOLD STANDARD" phrase curving along the upper-half portion of the badge in black text and the "FROM E-Z CLOR" phrase curving around the bottom-half portion of the badge in black text, and further including a stylized black check mark in the middle of the badge. |
| Pseudo Mark | GOLD STANDARD FROM EASY CLOR |
| Goods and Services | Chemicals for use in purification of water; Water purifying chemicals for swimming pools; Water-purifying chemicals; Water treatment chemicals for use in swimming pools and spas; Chemicals for use in water treatment; Chlorine for swimming pools; Chemical analysis kit for testing swimming pool water |
| Indication of Colors claimed | The color(s) gold and black is/are claimed as a feature of the mark. |
| Pseudo Mark | GOLD STANDARD FROM EASY CHLORINE |
| Goods and Services | Algaecide chemicals for swimming pools; Algaecides for use in swimming pools and spas; Sanitizing preparations for swimming pool and spa use |
Classification Information
| International Class | 001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry. |
| US Class Codes | 001, 005, 006, 010, 026, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 18, 2025 |
| Primary Code | 001 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 18, 2025 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | ALLIANCE TRADING, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Covington, LA 70433
US |
| Party Name | ALLIANCE TRADING, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Covington, LA 70433
US |
Trademark Events
| Event Date | Event Description |
| Thursday, September 18, 2025 | NEW APPLICATION ENTERED |
| Thursday, September 18, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, February 11, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, February 11, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, February 12, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, February 18, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 11, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 17, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 17, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
