GOLD STANDARD FROM E-Z CLOR Trademark
Trademark Overview
On Thursday, September 18, 2025, a trademark application was filed for GOLD STANDARD FROM E-Z CLOR with the United States Patent and Trademark Office. The USPTO has given the GOLD STANDARD FROM E-Z CLOR trademark a serial number of 99400800. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, May 12, 2026. This trademark is owned by ALLIANCE TRADING, INC.. The GOLD STANDARD FROM E-Z CLOR trademark is filed in the Chemical Products and Pharmaceutical Products categories with the following description:
Chemicals for use in purification of water; Water purifying chemicals for swimming pools; Water-purifying chemicals; Water treatment chemicals for use in swimming pools and spas; Chemicals for use in water treatment; Chlorine for swimming pools; Chemical analysis kit for testing swimming pool water
Algaecide chemicals for swimming pools; Algaecides for use in swimming pools and spas; Sanitizing preparations for swimming pool and spa use
General Information
| Serial Number | 99400800 |
| Word Mark | GOLD STANDARD FROM E-Z CLOR |
| Filing Date | Thursday, September 18, 2025 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, May 12, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 17, 2026 |
Trademark Statements
| Description of Mark | The mark consists of the phrase "GOLD STANDARD FROM E-Z CLOR" within a circular badge in gold coloring, with the "GOLD STANDARD" phrase curving along the upper-half portion of the badge in black text and the "FROM E-Z CLOR" phrase curving around the bottom-half portion of the badge in black text, and further including a stylized black check mark in the middle of the badge. |
| Pseudo Mark | GOLD STANDARD FROM EASY CLOR |
| Goods and Services | Chemicals for use in purification of water; Water purifying chemicals for swimming pools; Water-purifying chemicals; Water treatment chemicals for use in swimming pools and spas; Chemicals for use in water treatment; Chlorine for swimming pools; Chemical analysis kit for testing swimming pool water |
| Indication of Colors claimed | The color(s) gold and black is/are claimed as a feature of the mark. |
| Pseudo Mark | GOLD STANDARD FROM EASY CHLORINE |
| Goods and Services | Algaecide chemicals for swimming pools; Algaecides for use in swimming pools and spas; Sanitizing preparations for swimming pool and spa use |
Classification Information
| International Class | 001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry. |
| US Class Codes | 001, 005, 006, 010, 026, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 18, 2025 |
| Primary Code | 001 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 18, 2025 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | ALLIANCE TRADING, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Covington, LA 70433
US |
| Party Name | ALLIANCE TRADING, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Covington, LA 70433
US |
Trademark Events
| Event Date | Event Description |
| Thursday, September 18, 2025 | NEW APPLICATION ENTERED |
| Thursday, September 18, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, February 11, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, February 11, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, February 12, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, February 18, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 11, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 17, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 17, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 12, 2026 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, May 19, 2026 | TEAS STATEMENT OF USE RECEIVED |
