GOLD SHIELD LENDING Trademark
Trademark Overview
On Thursday, November 13, 2025, a trademark application was filed for GOLD SHIELD LENDING with the United States Patent and Trademark Office. The USPTO has given the GOLD SHIELD LENDING trademark a serial number of 99495101. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Thursday, January 29, 2026. This trademark is owned by First Merchants Corporation. The GOLD SHIELD LENDING trademark is filed in the Insurance & Financial Services category with the following description:
Banking services
General Information
| Serial Number | 99495101 |
| Word Mark | GOLD SHIELD LENDING |
| Filing Date | Thursday, November 13, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Thursday, January 29, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of The words "Gold Shield Lending" and a logo. |
| Goods and Services | Banking services |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 13, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Wednesday, October 1, 2025 |
| First Use In Commerce Date | Wednesday, October 1, 2025 |
Trademark Owner History
| Party Name | First Merchants Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Muncie, IN 47305 |
| Party Name | First Merchants Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Muncie, IN 47305 |
Trademark Events
| Event Date | Event Description |
| Thursday, November 13, 2025 | NEW APPLICATION ENTERED |
| Thursday, November 13, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, January 19, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, January 19, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, January 27, 2026 | ASSIGNED TO EXAMINER |
| Thursday, January 29, 2026 | NON-FINAL ACTION WRITTEN |
| Thursday, January 29, 2026 | NON-FINAL ACTION E-MAILED |
| Thursday, January 29, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
