GOLD+ Trademark

Trademark Overview

On Tuesday, November 4, 2025, a trademark application was filed for GOLD+ with the United States Patent and Trademark Office. The USPTO has given the GOLD+ trademark a serial number of 99478854. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Tuesday, March 17, 2026. This trademark is owned by HERTZ SYSTEM, INC.. The GOLD+ trademark is filed in the Advertising, Business and Retail Services and Transportation & Storage Services categories with the following description:

Vehicle rental services; membership club services for providing vehicle rental of automobiles to members

Sales promotion relating to vehicle rental services; administration of a customer loyalty program which provides incentives to collect non-expiring rewards points, receive special offers and discounts and to exchange or redeem rewards points against a selection of vehicles, daily, weekend or weekly rentals within the framework of vehicle rental services or against miles or points of a frequent traveler program
gold+

General Information

Serial Number99478854
Word MarkGOLD+
Filing DateTuesday, November 4, 2025
Status638 - NEW APPLICATION - ASSIGNED TO EXAMINER
Status DateTuesday, March 17, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements

Pseudo MarkGOLD PLUS
Goods and ServicesVehicle rental services; membership club services for providing vehicle rental of automobiles to members
Goods and ServicesSales promotion relating to vehicle rental services; administration of a customer loyalty program which provides incentives to collect non-expiring rewards points, receive special offers and discounts and to exchange or redeem rewards points against a selection of vehicles, daily, weekend or weekly rentals within the framework of vehicle rental services or against miles or points of a frequent traveler program

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, November 4, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE
International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateTuesday, November 4, 2025
Primary Code039
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History

Party NameHERTZ SYSTEM, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEstero, FL 33928
US

Trademark Events

Event DateEvent Description
Tuesday, November 4, 2025NEW APPLICATION ENTERED
Tuesday, November 4, 2025APPLICATION FILING RECEIPT MAILED
Thursday, March 12, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, March 17, 2026ASSIGNED TO EXAMINER

Related Keywords

gold vehicle services rental points against program rewards offers selection redeem