| Serial Number | 99490896 |
| Word Mark | GOLD + |
| Filing Date | Tuesday, November 11, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, April 21, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 21, 2026 |
| Description of Mark | The mark consists of the word GOLD in all caps in black together with a stylized plus symbol (+) in gold. |
| Pseudo Mark | GOLD PLUS |
| Goods and Services | Sales promotion relating to vehicle rental services; administration of a customer loyalty program which provides incentives to collect non-expiring rewards points, receive special offers and discounts and to exchange or redeem rewards points against a selection of vehicles, daily, weekend or weekly rentals within the framework of vehicle rental services or against miles or points of a frequent traveler program. |
| Indication of Colors claimed | The color(s) black and gold is/are claimed as a feature of the mark. |
| Goods and Services | Vehicle rental services; membership club services for providing vehicle rental of automobiles to members. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 11, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 11, 2025 |
| Primary Code | 039 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | HERTZ SYSTEM, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Estero, FL 33928 US |
| Party Name | HERTZ SYSTEM, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Estero, FL 33928 US |
| Event Date | Event Description |
| Tuesday, November 11, 2025 | NEW APPLICATION ENTERED |
| Tuesday, November 11, 2025 | APPLICATION FILING RECEIPT MAILED |
| Sunday, December 21, 2025 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Sunday, December 21, 2025 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Wednesday, March 18, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, March 18, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, March 18, 2026 | ASSIGNED TO EXAMINER |
| Monday, March 23, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 15, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 21, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 21, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |