GOLD + Trademark

Trademark Overview

On Tuesday, November 11, 2025, a trademark application was filed for GOLD + with the United States Patent and Trademark Office. The USPTO has given the GOLD + trademark a serial number of 99490896. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, November 11, 2025. This trademark is owned by HERTZ SYSTEM, INC.. The GOLD + trademark is filed in the Advertising, Business and Retail Services and Transportation & Storage Services categories with the following description:

Sales promotion relating to vehicle rental services; administration of a customer loyalty program which provides incentives to collect non-expiring rewards points, receive special offers and discounts and to exchange or redeem rewards points against a selection of vehicles, daily, weekend or weekly rentals within the framework of vehicle rental services or against miles or points of a frequent traveler program.

Vehicle rental services; membership club services for providing vehicle rental of automobiles to members.
gold +

General Information

Serial Number99490896
Word MarkGOLD +
Filing DateTuesday, November 11, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateTuesday, November 11, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements

Description of MarkThe mark consists of the word GOLD in all caps in black together with a stylized plus symbol (+) in gold.
Indication of Colors claimedThe color(s) black and gold is/are claimed as a feature of the mark.
Goods and ServicesSales promotion relating to vehicle rental services; administration of a customer loyalty program which provides incentives to collect non-expiring rewards points, receive special offers and discounts and to exchange or redeem rewards points against a selection of vehicles, daily, weekend or weekly rentals within the framework of vehicle rental services or against miles or points of a frequent traveler program.
Goods and ServicesVehicle rental services; membership club services for providing vehicle rental of automobiles to members.

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, November 11, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE
International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateTuesday, November 11, 2025
Primary Code039
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History

Party NameHERTZ SYSTEM, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEstero, FL 33928

Trademark Events

Event DateEvent Description
Tuesday, November 11, 2025NEW APPLICATION ENTERED
Tuesday, November 11, 2025APPLICATION FILING RECEIPT MAILED
Sunday, December 21, 2025TEAS VOLUNTARY AMENDMENT RECEIVED
Sunday, December 21, 2025TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED

Related Keywords

gold services rental vehicle points against rewards program rentals daily selection