| Serial Number | 87382537 |
| Word Mark | GOBABYGO! |
| Filing Date | Thursday, March 23, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, April 4, 2025 |
| Registration Number | 5571457 |
| Registration Date | Tuesday, September 25, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 30, 2018 |
| Description of Mark | The mark consists of the wording "GOBABYGO!" with a right-directional arrow design incorporated into the top of the letter "G" in the first "GO" and a star design in the center of the letter "A" in "BABY". |
| Goods and Services | INFANT TOYS, CHILDREN'S MULTIPLE ACTIVITY TOYS |
| Pseudo Mark | GO BABY GO |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 4, 2025 |
| Primary Code | 028 |
| First Use Anywhere Date | Thursday, July 19, 2018 |
| First Use In Commerce Date | Thursday, July 19, 2018 |
| Party Name | MATTEL, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245 |
| Party Name | MATTEL, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245 |
| Party Name | MATTEL, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245 |
| Event Date | Event Description |
| Monday, March 27, 2017 | NEW APPLICATION ENTERED |
| Wednesday, January 10, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 28, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, March 29, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, June 14, 2017 | ASSIGNED TO EXAMINER |
| Friday, June 16, 2017 | SUSPENSION LETTER WRITTEN |
| Friday, June 16, 2017 | LETTER OF SUSPENSION E-MAILED |
| Friday, June 16, 2017 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Monday, December 18, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, July 23, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Monday, July 23, 2018 | USE AMENDMENT FILED |
| Monday, August 20, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, August 23, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, September 25, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Friday, November 25, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, January 30, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 30, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 27, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, July 23, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, August 20, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, August 22, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, September 25, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, April 4, 2025 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, October 18, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, January 25, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |