GO PLAN Trademark

Trademark Overview


On Tuesday, September 30, 2014, a trademark application was filed for GO PLAN with the United States Patent and Trademark Office. The USPTO has given the GO PLAN trademark a serial number of 86410659. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, August 4, 2023. This trademark is owned by Blue Cross Blue Shield of Michigan Mutual Insurance Company. The GO PLAN trademark is filed in the Insurance & Financial Services and Computer & Software Services & Scientific Services categories with the following description:

Providing information in the field of health, accident, critical illness, hospital indemnity, disability, long term care and life insurance; underwriting, administration and brokerage of health, accident, critical illness, hospital indemnity, disability, long term care and life insurance

Online non-downloadable, web-hosted software for analyzing, selecting and pricing insurance
go plan

General Information


Serial Number86410659
Word MarkGO PLAN
Filing DateTuesday, September 30, 2014
Status710 - CANCELLED - SECTION 8
Status DateFriday, August 4, 2023
Registration Number5129497
Registration DateTuesday, January 24, 2017
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 24, 2015

Trademark Statements


Description of MarkThe mark consists of a design formed of two curved bars resembling arrows with pointed heads extending into the center of the design surrounding a circle wherein there are two breaks in the overall shape, all of which is positioned to the left of the wording "go plan".
Goods and ServicesProviding information in the field of health, accident, critical illness, hospital indemnity, disability, long term care and life insurance; underwriting, administration and brokerage of health, accident, critical illness, hospital indemnity, disability, long term care and life insurance
Indication of Colors claimedColor is not claimed as a feature of the mark.
Disclaimer with Predetermined Text"PLAN"
Goods and ServicesOnline non-downloadable, web-hosted software for analyzing, selecting and pricing insurance

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, August 4, 2023
Primary Code036
First Use Anywhere DateWednesday, April 22, 2015
First Use In Commerce DateWednesday, April 22, 2015

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, August 4, 2023
Primary Code042
First Use Anywhere DateWednesday, April 22, 2015
First Use In Commerce DateWednesday, April 22, 2015

Trademark Owner History


Party NameBlue Cross Blue Shield of Michigan Mutual Insurance Company
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressDetroit, MI 48226

Party NameBlue Cross Blue Shield of Michigan Mutual Insurance Company
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressDetroit, MI 48226

Party NameBlue Cross Blue Shield of Michigan Mutual Insurance Company
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressDetroit, MI 48226

Trademark Events


Event DateEvent Description
Friday, August 4, 2023CANCELLED SEC. 8 (6-YR)
Monday, January 24, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, December 4, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, December 4, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 24, 2017REGISTERED-PRINCIPAL REGISTER
Friday, December 23, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, December 22, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, December 8, 2016STATEMENT OF USE PROCESSING COMPLETE
Monday, November 21, 2016USE AMENDMENT FILED
Thursday, December 8, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, November 21, 2016TEAS STATEMENT OF USE RECEIVED
Wednesday, July 13, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 13, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, May 20, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, May 18, 2016SOU EXTENSION 2 GRANTED
Wednesday, May 18, 2016SOU EXTENSION 2 FILED
Wednesday, May 18, 2016SOU TEAS EXTENSION RECEIVED
Saturday, November 21, 2015NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, November 19, 2015SOU EXTENSION 1 GRANTED
Thursday, November 19, 2015SOU EXTENSION 1 FILED
Thursday, November 19, 2015SOU TEAS EXTENSION RECEIVED
Tuesday, May 19, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, March 24, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 24, 2015PUBLISHED FOR OPPOSITION
Wednesday, March 4, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, February 19, 2015LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, February 19, 2015ASSIGNED TO LIE
Friday, January 30, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, January 29, 2015EXAMINER'S AMENDMENT ENTERED
Thursday, January 29, 2015NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, January 29, 2015EXAMINERS AMENDMENT E-MAILED
Thursday, January 29, 2015EXAMINERS AMENDMENT -WRITTEN
Tuesday, January 20, 2015ASSIGNED TO EXAMINER
Wednesday, October 8, 2014NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, October 7, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, October 3, 2014NEW APPLICATION ENTERED