GO LONG Trademark

Trademark Overview


On Thursday, August 11, 2011, a trademark application was filed for GO LONG with the United States Patent and Trademark Office. The USPTO has given the GO LONG trademark a serial number of 85980837. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, December 4, 2020. This trademark is owned by UnitedHealth Group Incorporated. The GO LONG trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, Education & Entertainment Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Medical case management, namely, medical referral of individuals to appropriate health management programs; health care cost management services for health care benefit plans and health benefits accounts of others; health care utilization, review and cost containment services; providing commercial information regarding healthcare products and lifestyle products and services

Providing information regarding insurance for older adults; providing information regarding insurance, namely, brokerage of health insurance; administration of health care service plans and health care benefit plans; insurance services, namely, claims administration of health care service plans; insurance underwriting in the field of health care; insurance services, namely, issuance of health insurance; providing information on insurance matters in the fields of health insurance, health care benefit plans, and pharmacy benefits; providing information via the Internet in the fields of health insurance, health care benefit plans, and pharmacy benefits

Education services, namely, providing online training via a global computer network through a website featuring computer modules, software tools, video modules and interactive quizzes in the fields of health, wellness, and health care services

Managed health care services; healthcare services, namely, disease management programs and health and wellness programs; managed complementary and alternative medicine services provided through a network of complementary and alternative medicine providers; providing information regarding health care; providing health information; case management services, namely, coordinating health care services provided to elderly and chronically ill populations by doctors and other health care providers
go long

General Information


Serial Number85980837
Word MarkGO LONG
Filing DateThursday, August 11, 2011
Status710 - CANCELLED - SECTION 8
Status DateFriday, December 4, 2020
Registration Number4523416
Registration DateTuesday, April 29, 2014
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 20, 2012

Trademark Statements


Goods and ServicesMedical case management, namely, medical referral of individuals to appropriate health management programs; health care cost management services for health care benefit plans and health benefits accounts of others; health care utilization, review and cost containment services; providing commercial information regarding healthcare products and lifestyle products and services
Goods and ServicesProviding information regarding insurance for older adults; providing information regarding insurance, namely, brokerage of health insurance; administration of health care service plans and health care benefit plans; insurance services, namely, claims administration of health care service plans; insurance underwriting in the field of health care; insurance services, namely, issuance of health insurance; providing information on insurance matters in the fields of health insurance, health care benefit plans, and pharmacy benefits; providing information via the Internet in the fields of health insurance, health care benefit plans, and pharmacy benefits
Goods and ServicesEducation services, namely, providing online training via a global computer network through a website featuring computer modules, software tools, video modules and interactive quizzes in the fields of health, wellness, and health care services
Goods and ServicesManaged health care services; healthcare services, namely, disease management programs and health and wellness programs; managed complementary and alternative medicine services provided through a network of complementary and alternative medicine providers; providing information regarding health care; providing health information; case management services, namely, coordinating health care services provided to elderly and chronically ill populations by doctors and other health care providers

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, December 4, 2020
Primary Code035
First Use Anywhere DateWednesday, February 29, 2012
First Use In Commerce DateWednesday, February 29, 2012

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, December 4, 2020
Primary Code036
First Use Anywhere DateWednesday, February 29, 2012
First Use In Commerce DateWednesday, February 29, 2012

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, December 4, 2020
Primary Code041
First Use Anywhere DateWednesday, February 29, 2012
First Use In Commerce DateWednesday, February 29, 2012

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, December 4, 2020
Primary Code044
First Use Anywhere DateWednesday, February 29, 2012
First Use In Commerce DateWednesday, February 29, 2012

Trademark Owner History


Party NameUNITEDHEALTH GROUP INCORPORATED
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMINNETONKA, MN 55343

Party NameUnitedHealth Group Incorporated
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMinnetonka, MN 55343

Party NameUnitedHealth Group Incorporated
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMinnetonka, MN 55343

Party NameUnitedHealth Group Incorporated
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMinnetonka, MN 55343

Trademark Events


Event DateEvent Description
Friday, December 4, 2020CANCELLED SEC. 8 (6-YR)
Monday, April 29, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, September 27, 2017AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, April 29, 2014REGISTERED-PRINCIPAL REGISTER
Thursday, March 27, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, March 26, 2014LAW OFFICE REGISTRATION REVIEW COMPLETED
Wednesday, March 26, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, March 25, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, March 24, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, March 24, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, February 10, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, February 10, 2014NON-FINAL ACTION E-MAILED
Monday, February 10, 2014SU - NON-FINAL ACTION - WRITTEN
Friday, January 24, 2014STATEMENT OF USE PROCESSING COMPLETE
Wednesday, November 27, 2013USE AMENDMENT FILED
Friday, January 24, 2014DIVISIONAL PROCESSING COMPLETE
Wednesday, November 27, 2013DIVISIONAL REQUEST RECEIVED
Tuesday, December 31, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, November 27, 2013TEAS STATEMENT OF USE RECEIVED
Wednesday, November 27, 2013TEAS REQUEST TO DIVIDE RECEIVED
Wednesday, September 4, 2013ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, September 4, 2013TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, July 16, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 4, 2013EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Wednesday, December 19, 2012EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, November 20, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 20, 2012PUBLISHED FOR OPPOSITION
Wednesday, October 31, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 16, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, October 15, 2012ASSIGNED TO LIE
Monday, October 1, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, September 25, 2012TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, September 24, 2012CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, September 24, 2012TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, September 5, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, September 5, 2012NON-FINAL ACTION E-MAILED
Wednesday, September 5, 2012NON-FINAL ACTION WRITTEN
Friday, May 18, 2012NOTIFICATION OF FINAL REFUSAL EMAILED
Friday, May 18, 2012FINAL REFUSAL E-MAILED
Friday, May 18, 2012FINAL REFUSAL WRITTEN
Friday, April 27, 2012TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, April 26, 2012CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, April 26, 2012TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, October 31, 2011NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, October 31, 2011NON-FINAL ACTION E-MAILED
Monday, October 31, 2011NON-FINAL ACTION WRITTEN
Wednesday, October 26, 2011ASSIGNED TO EXAMINER
Tuesday, August 16, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Monday, August 15, 2011NEW APPLICATION ENTERED IN TRAM