GO GAGA! Trademark

Trademark Overview


On Friday, May 12, 2017, a trademark application was filed for GO GAGA! with the United States Patent and Trademark Office. The USPTO has given the GO GAGA! trademark a serial number of 87448320. The federal status of this trademark filing is REGISTERED as of Tuesday, May 26, 2020. This trademark is owned by BLUE BOX OPCO LLC. The GO GAGA! trademark is filed in the Floor Covering Products, Computer & Software Products & Electrical & Scientific Products, Medical Instrument Products, Environmental Control Instrument Products, Furniture Products, Fabrics & Textile Products, Toys & Sporting Goods Products, Advertising, and Business and Retail Services categories with the following description:

Baby and children monitors; walky-talkies; thermometers and electronic thermometers, other than for medical purposes; projectors, namely, LCD Projectors, movie projectors; image projectors, namely, movie projectors and multimedia projectors; picture projectors; room display monitors, namely, LCD monitors for security purposes; computer game software; downloadable computer software applications for games or for baby monitoring; computer software programs for transmitting computer sounds; computer software programs used to compose computer generated music; sound processing units, namely, electronic sound processing apparatus; animated cartoons recorded on magnetic data carriers; eye glasses; sunglasses; apparatus and instruments for music reproduction, namely, MP3 players, CD players, radio receivers and monitors for reproduction of sound; apparatus for storing sound and images, namely, computer hardware; apparatus and instruments for transmitting data, namely, computer hardware and cell...

Baby multiple activity toys; toy building blocks; stacking toys; balls for games; plush toys; stuffed toys; puppets; toy robots; crib toys; teething toys; baby rattles incorporating teething rings; electronic learning toys; toy LED light sticks; children's multiple activity toys; educational toys, namely, toy building blocks, toy construction blocks, toys for developing fine motor skills of children, toys for children for educational purposes to promote cognitive development; children's educational toys for developing fine motor skills and cognitive skills; toy mobiles; children's activity tables containing manipulative toys; musical toys; toys, namely, percussion caps; toy musical boxes; toy musical instruments; bath toys; bath toys, namely, bubble making wands and solution sets; squeeze toys; playground balls; baby and infant rattles; quoits; spinning tops; play mats incorporating infant toys; swings; trampolines; toys relating to magic, namely, magic tricks; rideable toys, namely, t...

Mats, namely, floor mats, bath mats; non-slip mats, namely, non-slip floor mats, non-slip bath mats; foam mats for use on play area surfaces

Baby bedding, namely, crib bumpers, crib skirts, crib blankets, crib liners and diaper changing pad covers not of paper; crib fitted sheets; waterproof crib fitted sheets; blankets, namely, swaddle blankets, bed blankets, lap blankets, children's blankets, and travelling blankets; handkerchiefs of textile; lovies, namely, small babies' blankets, used for providing comfort to babies

Wholesale store services, wholesale distributorships, online wholesale store services, retail store services, online retail store services, all of these services featuring baby, infant, and toddler items, maternity items, goods relating to the nursing and feeding of babies, infants and toddlers, bags, baby carriers, covers, harnesses, toys, games, playthings, travel gear, furniture, beds, mats, play gyms, playpens, apparatus and instruments for lighting, refrigeration, and preparation of beverages, beddings, linens, pillows, blankets, monitors, walky-talkies, thermometers, projectors, software, and apparatus and instruments for music, sound, and data reproduction, storage, recording, and transmission; provision of an on-line marketplace for buyers and sellers of goods and services on the Internet or a communications network; the bringing together for the benefit of others, of a variety of goods, enabling customers to conveniently view and purchase those goods from an Internet web site ...

Lamps; LED lighting fixtures; installations, apparatus and instruments for lighting, namely, lighting fixtures, battery-operated night lights and electric night lights; light projectors, namely, laser light projectors; projector lamps; beverage cooling apparatus; apparatus for refrigerating, namely, refrigerators and refrigerating machines; apparatus for freezing, namely, freezers; apparatus for preparation of beverages, namely, electric beverage warmers and heaters

Baby teethers; teething rings; teething rattles, namely, teething ring incorporating baby rattles; infants' feeding bottles; feeding bottles; babies' pacifiers

Chairs; high chairs; booster seats; infant walkers; children's feeding seats; babies' cot; babies' cribs; babies' baskets, namely, moses baskets; infant bouncers; pillows; cushions; cushions for infants, namely, dual-purpose cushions for supporting a feeding bottle and the head and neck of an infant and infant sleep positioner cushions not for medical or therapeutic purposes; maternity pillows; nursing pillows; bolsters as cushions; children's sleeping mats; sleeping mats; nap mats; baby changing mats; mat for infant playpens; playpens; beds; mattresses; folding beds; infant beds; portable beds; babies' bouncing chairs; changing tables for babies; safety gates of non-metal for babies and children
go gaga!

General Information


Serial Number87448320
Word MarkGO GAGA!
Filing DateFriday, May 12, 2017
Status700 - REGISTERED
Status DateTuesday, May 26, 2020
Registration Number6064572
Registration DateTuesday, May 26, 2020
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, June 18, 2019

Trademark Statements


Description of MarkThe mark consists of the wording "GO GAGA!" in a stylized font.
Goods and ServicesBaby and children monitors; walky-talkies; thermometers and electronic thermometers, other than for medical purposes; projectors, namely, LCD Projectors, movie projectors; image projectors, namely, movie projectors and multimedia projectors; picture projectors; room display monitors, namely, LCD monitors for security purposes; computer game software; downloadable computer software applications for games or for baby monitoring; computer software programs for transmitting computer sounds; computer software programs used to compose computer generated music; sound processing units, namely, electronic sound processing apparatus; animated cartoons recorded on magnetic data carriers; eye glasses; sunglasses; apparatus and instruments for music reproduction, namely, MP3 players, CD players, radio receivers and monitors for reproduction of sound; apparatus for storing sound and images, namely, computer hardware; apparatus and instruments for transmitting data, namely, computer hardware and cell phones; apparatus for electronic recording of sound; apparatus for transmission of sound; computer controlled sound apparatus, namely, digital audio players and recorders, CD players and recorders
Goods and ServicesBaby multiple activity toys; toy building blocks; stacking toys; balls for games; plush toys; stuffed toys; puppets; toy robots; crib toys; teething toys; baby rattles incorporating teething rings; electronic learning toys; toy LED light sticks; children's multiple activity toys; educational toys, namely, toy building blocks, toy construction blocks, toys for developing fine motor skills of children, toys for children for educational purposes to promote cognitive development; children's educational toys for developing fine motor skills and cognitive skills; toy mobiles; children's activity tables containing manipulative toys; musical toys; toys, namely, percussion caps; toy musical boxes; toy musical instruments; bath toys; bath toys, namely, bubble making wands and solution sets; squeeze toys; playground balls; baby and infant rattles; quoits; spinning tops; play mats incorporating infant toys; swings; trampolines; toys relating to magic, namely, magic tricks; rideable toys, namely, toy vehicles; flying discs; action figures and accessories therefor; toy costumes, namely, doll costumes, costume masks, and children's dress-up accessories; toy guns; toy masks; modeled plastic toy figurines; toy figurines, namely, action figure toys; toy air pistols; sand toys for sandpits; fantasy character toys; scale model kits; scale model cars; toy vehicles; radio-controlled toy vehicles; toy scale model kits; toy scooters; toy drones; plastic race tracks; toy guns; chess and board games; chessboards; darts; jigsaw puzzles; kites; kaleidoscopes; dolls; doll accessories; dolls' clothes; dolls' houses; parlour games; collection of figures in the nature of modeled plastic toy figurines specifically for use with parlor games; hand-held unit for playing electronic games; controllers for game consoles; controllers for toys, namely, vehicles, cars, planes and boats; video game machines; battery-powered computer game with LCD screen which features animation and sound effects; computer game apparatus, namely, apparatus for electronic games adapted for use with an external display screen or monitor and apparatus for electronic games other than those adapted for use with an external display screen or monitor; balls for games; gloves for games, namely, handball gloves and skateboarding gloves; marbles for games; playing cards; appliances for gymnastics; roller skates; skateboards; baseballs; basketballs; soccer balls; fishing rods; ring games; rackets for games, namely, tennis, squash, badminton, and table tennis; skis; sleds; sling shots; swimming kick boards; skipping ropes; jump ropes; surfboards; ornaments and decorations for Christmas trees; play mats containing infant toys, play mats for use with toy vehicles, and play mats for the purpose of putting together puzzles; non-slip play mats containing infant toys, non-slip play mats for use with toy vehicles, non-slip play mats for the purpose of putting together puzzles
Goods and ServicesMats, namely, floor mats, bath mats; non-slip mats, namely, non-slip floor mats, non-slip bath mats; foam mats for use on play area surfaces
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesBaby bedding, namely, crib bumpers, crib skirts, crib blankets, crib liners and diaper changing pad covers not of paper; crib fitted sheets; waterproof crib fitted sheets; blankets, namely, swaddle blankets, bed blankets, lap blankets, children's blankets, and travelling blankets; handkerchiefs of textile; lovies, namely, small babies' blankets, used for providing comfort to babies
Goods and ServicesWholesale store services, wholesale distributorships, online wholesale store services, retail store services, online retail store services, all of these services featuring baby, infant, and toddler items, maternity items, goods relating to the nursing and feeding of babies, infants and toddlers, bags, baby carriers, covers, harnesses, toys, games, playthings, travel gear, furniture, beds, mats, play gyms, playpens, apparatus and instruments for lighting, refrigeration, and preparation of beverages, beddings, linens, pillows, blankets, monitors, walky-talkies, thermometers, projectors, software, and apparatus and instruments for music, sound, and data reproduction, storage, recording, and transmission; provision of an on-line marketplace for buyers and sellers of goods and services on the Internet or a communications network; the bringing together for the benefit of others, of a variety of goods, enabling customers to conveniently view and purchase those goods from an Internet web site particularly specializing in the marketing of the sale of goods of others; the bringing together, for the benefit of others, of a variety of goods, enabling customers to conveniently view and purchase those goods in the field related to baby, infant, and toddler items, maternity items, goods relating to the nursing and feeding of babies, infants and toddlers, bags, baby carriers, covers, harnesses, toys, games, playthings, travel gear, furniture, beds, mats, play gyms, playpens, apparatus and instruments for lighting, refrigeration, and preparation of beverages, beddings, linens, pillows, blankets, monitors, walky-talkies, thermometers, projectors, software, and apparatus and instruments for music, sound, and data reproduction, storage, recording, and transmission; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services, providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; direct mail advertising; import-export agency services; on-line advertising on a computer network; advertising services, namely, presentation of goods on the Internet for retail purposes; procurement services for others, namely, purchasing baby, infant, and toddler items, maternity items, goods relating to the feeding of babies, infants and toddlers, bags, baby carriers, covers, harnesses, toys, games, playthings, travel gear, furniture, beds, mats, play gyms, playpens, apparatus and instruments for lighting, refrigeration, and preparation of beverages, beddings, linens, pillows, blankets, monitors, walky-talkies, thermometers, projectors, software and apparatus and instruments for music, sound, and data reproduction, storage, recording, and transmission; providing business information via a web site; sales promotion for others; window dressing services for advertising purposes
Goods and ServicesLamps; LED lighting fixtures; installations, apparatus and instruments for lighting, namely, lighting fixtures, battery-operated night lights and electric night lights; light projectors, namely, laser light projectors; projector lamps; beverage cooling apparatus; apparatus for refrigerating, namely, refrigerators and refrigerating machines; apparatus for freezing, namely, freezers; apparatus for preparation of beverages, namely, electric beverage warmers and heaters
Goods and ServicesBaby teethers; teething rings; teething rattles, namely, teething ring incorporating baby rattles; infants' feeding bottles; feeding bottles; babies' pacifiers
Goods and ServicesChairs; high chairs; booster seats; infant walkers; children's feeding seats; babies' cot; babies' cribs; babies' baskets, namely, moses baskets; infant bouncers; pillows; cushions; cushions for infants, namely, dual-purpose cushions for supporting a feeding bottle and the head and neck of an infant and infant sleep positioner cushions not for medical or therapeutic purposes; maternity pillows; nursing pillows; bolsters as cushions; children's sleeping mats; sleeping mats; nap mats; baby changing mats; mat for infant playpens; playpens; beds; mattresses; folding beds; infant beds; portable beds; babies' bouncing chairs; changing tables for babies; safety gates of non-metal for babies and children

Classification Information


International Class027 - Carpets, rugs, mats and matting, linoleum and other materials for covering existing floors; wall hangings (non-textile).
US Class Codes019, 020, 037, 042, 050
Class Status Code6 - Active
Class Status DateWednesday, May 17, 2017
Primary Code027
First Use Anywhere DateFriday, September 5, 2014
First Use In Commerce DateFriday, September 5, 2014

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, May 17, 2017
Primary Code009
First Use Anywhere DateMonday, July 9, 2018
First Use In Commerce DateMonday, July 9, 2018

International Class010 - Surgical, medical, dental, and veterinary apparatus and instruments, artificial limbs, eyes, and teeth; orthopedic articles; suture materials.
US Class Codes026, 039, 044
Class Status Code6 - Active
Class Status DateWednesday, May 17, 2017
Primary Code010
First Use Anywhere DateWednesday, December 19, 2012
First Use In Commerce DateWednesday, December 19, 2012

International Class011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes.
US Class Codes013, 021, 023, 031, 034
Class Status Code6 - Active
Class Status DateWednesday, May 17, 2017
Primary Code011
First Use Anywhere DateMonday, July 9, 2018
First Use In Commerce DateMonday, July 9, 2018

International Class020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.
US Class Codes002, 013, 022, 025, 032, 050
Class Status Code6 - Active
Class Status DateWednesday, May 17, 2017
Primary Code020
First Use Anywhere DateThursday, August 15, 2013
First Use In Commerce DateThursday, August 15, 2013

International Class024 - Textiles and textile goods, not included in other classes; beds and table covers.
US Class Codes042, 050
Class Status Code6 - Active
Class Status DateWednesday, May 17, 2017
Primary Code024
First Use Anywhere DateWednesday, July 31, 2013
First Use In Commerce DateWednesday, July 31, 2013

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, May 17, 2017
Primary Code028
First Use Anywhere DateWednesday, December 19, 2012
First Use In Commerce DateWednesday, December 19, 2012

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, May 17, 2017
Primary Code035
First Use Anywhere DateWednesday, December 19, 2012
First Use In Commerce DateWednesday, December 19, 2012

Trademark Owner History


Party NameBLUE BOX OPCO LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressSan Diego, CA 92121

Party NameBLUE BOX OPCO LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSan Diego, CA 92121

Party NameBLUE BOX OPCO LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSan Diego, CA 92121

Trademark Events


Event DateEvent Description
Tuesday, July 25, 2017ASSIGNED TO LIE
Tuesday, May 16, 2017NEW APPLICATION ENTERED
Wednesday, May 17, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, June 22, 2017TEAS VOLUNTARY AMENDMENT RECEIVED
Friday, July 28, 2017PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Thursday, August 10, 2017ASSIGNED TO EXAMINER
Thursday, August 17, 2017NON-FINAL ACTION WRITTEN
Thursday, August 17, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, August 17, 2017NON-FINAL ACTION E-MAILED
Tuesday, February 13, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, February 13, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, February 14, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, March 15, 2018NON-FINAL ACTION WRITTEN
Thursday, March 15, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, March 15, 2018NON-FINAL ACTION E-MAILED
Thursday, August 23, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, August 23, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, August 24, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, February 19, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, May 6, 2019ASSIGNED TO LIE
Friday, October 5, 2018SUSPENSION LETTER WRITTEN
Friday, October 5, 2018LETTER OF SUSPENSION E-MAILED
Friday, October 5, 2018NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Tuesday, February 19, 2019TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, April 23, 2019TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Monday, April 29, 2019ASSIGNED TO LIE
Monday, May 6, 2019EXAMINERS AMENDMENT -WRITTEN
Wednesday, May 29, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, May 6, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, May 6, 2019EXAMINERS AMENDMENT E-MAILED
Monday, May 6, 2019EXAMINER'S AMENDMENT ENTERED
Friday, May 10, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 18, 2019PUBLISHED FOR OPPOSITION
Tuesday, June 18, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, July 17, 2019EXTENSION OF TIME TO OPPOSE RECEIVED
Wednesday, August 28, 2019EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Tuesday, October 8, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, April 22, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, April 22, 2020STATEMENT OF USE PROCESSING COMPLETE
Wednesday, April 8, 2020TEAS STATEMENT OF USE RECEIVED
Wednesday, April 8, 2020USE AMENDMENT FILED
Thursday, April 23, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, April 24, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, May 26, 2020REGISTERED-PRINCIPAL REGISTER
Monday, May 26, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED