GO Trademark

Trademark Overview


On Monday, June 17, 2024, a trademark application was filed for GO with the United States Patent and Trademark Office. The USPTO has given the GO trademark a serial number of 98977218. The federal status of this trademark filing is REGISTERED as of Tuesday, January 20, 2026. This trademark is owned by Grocery Outlet, Inc.. The GO trademark is filed in the Meat & Processed Food Products, Staple Food Products, and Light Beverage Products categories with the following description:

Broth; Butter; Cheese; Cream; Eggs; Milk; Pickles; Broth concentrates; Canned beans; Canned fruits; Canned tomatoes; Canned vegetables; Cheese dips; Cheese spreads; Cheese substitutes; Coffee creamer; Cooking oil; Frozen fruits; Frozen vegetables; Frozen appetizers consisting primarily of chicken or seafood; Frozen french fries; Fruit preserves; Fruit, processed; Half and half; Hash brown potatoes; Jams; Milk substitutes; Nut butters; Oil-based cooking spray; Oils for food; Olive oil for food; Potato chips; Whipped cream; Whipping cream; Almond milk; American cheese; Asiago cheese; Blended cheese; Blue cheese; Bone broth; Brie cheese; Camembert cheese; Cheddar cheese; Coconut milk; Colby cheese; Condensed milk; Cottage cheese; Cream cheese; Dried beans; Evaporated milk; Feta cheese; Frozen broth; Fruit spreads; Gouda cheese; Havarti cheese; Lactose-free milk; Mixes for making broths; Monterey cheese; Monterey jack cheese; Mozzarella cheese; Muenster cheese; Non-dairy creamer; Nut-based...

Seltzer water; Sparkling mineral water; Bottled water; Bottled drinking water; Distilled drinking water; Drinking water; Fruit juice; Fruit beverages and fruit juices; Mineral water; Purified bottled drinking water; Purified drinking water; Sparkling water; Spring water; Still water; all of the foregoing goods not including or provided in the field of energy drinks

Chocolate; Coffee; Cookies; Crackers; Flour; Granola; Honey; Ketchup; Mayonnaise; Mustard; Oatmeal; Popcorn; Pretzels; Rice; Spices; Sugar; Baking powder; Baking soda; Barbecue sauce; Chocolate chips; Chocolate powder; Coffee pods, filled; Coffee and tea; Coffee based beverages; Coffee beans; Coffee capsules, filled; Corn starch for culinary purposes; Dried pasta; Frostings; Frozen pancakes; Frozen pie crusts; Frozen pizza; Frozen waffles; Frozen confections; Frozen confections, namely, freezer bars; Frozen confections, namely, freezer pops; Frozen foods, namely, grain and bread based appetizers, hors d'oeuvres, and canapés; Frozen french toast; Granola snacks; Ice-cream cakes; Ice cream; Ice cream bars; Ice cream desserts; Ice cream sandwiches; Marshmallows; Mixes for making batters for fried foods; Mixes for making cakes; Pancake syrup; Pasta sauce; Salad dressing; Seasoning mixes; Seasonings; Spice mixes; Spice rubs; Spices in the form of powders; Tea bags; Tea based beverages; Tor...
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General Information


Serial Number98977218
Word MarkGO
Filing DateMonday, June 17, 2024
Status700 - REGISTERED
Status DateTuesday, January 20, 2026
Registration Number8112276
Registration DateTuesday, January 20, 2026
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 12, 2024

Trademark Statements


Indication of Colors claimedThe color(s) red and white is/are claimed as a feature of the mark.
Goods and ServicesBroth; Butter; Cheese; Cream; Eggs; Milk; Pickles; Broth concentrates; Canned beans; Canned fruits; Canned tomatoes; Canned vegetables; Cheese dips; Cheese spreads; Cheese substitutes; Coffee creamer; Cooking oil; Frozen fruits; Frozen vegetables; Frozen appetizers consisting primarily of chicken or seafood; Frozen french fries; Fruit preserves; Fruit, processed; Half and half; Hash brown potatoes; Jams; Milk substitutes; Nut butters; Oil-based cooking spray; Oils for food; Olive oil for food; Potato chips; Whipped cream; Whipping cream; Almond milk; American cheese; Asiago cheese; Blended cheese; Blue cheese; Bone broth; Brie cheese; Camembert cheese; Cheddar cheese; Coconut milk; Colby cheese; Condensed milk; Cottage cheese; Cream cheese; Dried beans; Evaporated milk; Feta cheese; Frozen broth; Fruit spreads; Gouda cheese; Havarti cheese; Lactose-free milk; Mixes for making broths; Monterey cheese; Monterey jack cheese; Mozzarella cheese; Muenster cheese; Non-dairy creamer; Nut-based spreads; Oat milk; Organic milk; Parmesan cheese; Preparations for making broths; Preserved fruits; Preserved olives; Processed cheese; Processed nuts; Provolone cheese; Roasted nuts; Romano cheese; Soft cheese; Sour cream; Swiss cheese; White cheese; Frozen entrees consisting primarily of meat, fish, poultry or vegetables
Description of MarkThe mark consists of the stylized word "GO" featured in white positioned on top of a red overall circular design that features two straight lines that form a singular point positioned to the left. The stylized word and design are positioned on top of a transparent rectangular background, which is not a claimed feature of the mark.
Goods and ServicesSeltzer water; Sparkling mineral water; Bottled water; Bottled drinking water; Distilled drinking water; Drinking water; Fruit juice; Fruit beverages and fruit juices; Mineral water; Purified bottled drinking water; Purified drinking water; Sparkling water; Spring water; Still water; all of the foregoing goods not including or provided in the field of energy drinks
Goods and ServicesChocolate; Coffee; Cookies; Crackers; Flour; Granola; Honey; Ketchup; Mayonnaise; Mustard; Oatmeal; Popcorn; Pretzels; Rice; Spices; Sugar; Baking powder; Baking soda; Barbecue sauce; Chocolate chips; Chocolate powder; Coffee pods, filled; Coffee and tea; Coffee based beverages; Coffee beans; Coffee capsules, filled; Corn starch for culinary purposes; Dried pasta; Frostings; Frozen pancakes; Frozen pie crusts; Frozen pizza; Frozen waffles; Frozen confections; Frozen confections, namely, freezer bars; Frozen confections, namely, freezer pops; Frozen foods, namely, grain and bread based appetizers, hors d'oeuvres, and canapés; Frozen french toast; Granola snacks; Ice-cream cakes; Ice cream; Ice cream bars; Ice cream desserts; Ice cream sandwiches; Marshmallows; Mixes for making batters for fried foods; Mixes for making cakes; Pancake syrup; Pasta sauce; Salad dressing; Seasoning mixes; Seasonings; Spice mixes; Spice rubs; Spices in the form of powders; Tea bags; Tea based beverages; Tortilla chips; Baking spices; Bicarbonate of soda for cooking purposes; Biscuit mixes; Breakfast cereals; Cake frosting; Cake mixes; Cookie mixes; Corn bread mix; Edible spices; Food seasonings; Frosting mixes; Frozen confectionery containing ice cream; Ground coffee beans; Icing mixes; Instant coffee; Instant dessert puddings; Instant oatmeal; Instant rice; Instant doughnut mixes; Instant pancake mixes; Instant pudding mixes; Maple syrup; Microwave popcorn; Muffin mixes; Non-dairy frozen confections; Pancake mixes; Pastry mixes; Pre-mixed pancake batter; Spaghetti sauce; Tomato sauce; Topping syrup; Frozen entrees consisting primarily of pasta or rice

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateMonday, June 17, 2024
Primary Code029
First Use Anywhere DateThursday, July 25, 2024
First Use In Commerce DateThursday, July 25, 2024

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateMonday, June 17, 2024
Primary Code030
First Use Anywhere DateThursday, August 29, 2024
First Use In Commerce DateThursday, August 29, 2024

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateMonday, June 17, 2024
Primary Code032
First Use Anywhere DateSaturday, June 29, 2024
First Use In Commerce DateSaturday, June 29, 2024

Trademark Owner History


Party NameGrocery Outlet, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEmeryville, CA 94608

Party NameGrocery Outlet, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEmeryville, CA 94608

Party NameGrocery Outlet, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEmeryville, CA 94608

Trademark Events


Event DateEvent Description
Monday, June 17, 2024NEW APPLICATION ENTERED
Friday, June 28, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, June 28, 2024NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, September 11, 2024ASSIGNED TO EXAMINER
Tuesday, October 1, 2024EXAMINERS AMENDMENT -WRITTEN
Tuesday, October 1, 2024EXAMINERS AMENDMENT E-MAILED
Tuesday, October 1, 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, October 1, 2024EXAMINER'S AMENDMENT ENTERED
Tuesday, October 1, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 23, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 12, 2024PUBLISHED FOR OPPOSITION
Tuesday, November 12, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 24, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, June 23, 2025TEAS STATEMENT OF USE RECEIVED
Monday, June 23, 2025TEAS REQUEST TO DIVIDE RECEIVED
Tuesday, December 16, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, June 23, 2025DIVISIONAL REQUEST RECEIVED
Tuesday, December 16, 2025DIVISIONAL PROCESSING COMPLETE
Monday, June 23, 2025USE AMENDMENT FILED
Tuesday, December 16, 2025STATEMENT OF USE PROCESSING COMPLETE
Tuesday, December 30, 2025ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, December 30, 2025NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, January 20, 2026REGISTERED-PRINCIPAL REGISTER
Tuesday, January 20, 2026NOTICE OF REGISTRATION CONFIRMATION EMAILED