| Serial Number | 88932054 |
| Word Mark | GIDDYUP |
| Filing Date | Monday, May 25, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 26, 2024 |
| Registration Number | 7579966 |
| Registration Date | Tuesday, November 26, 2024 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, April 12, 2022 |
| Description of Mark | The mark consists of the term GIDDYUP in stylized font written on a slant, rising from left to right, with the letters "G" and "U" being capital letters and the remaining letters of the text being lowercase letters. |
| Pseudo Mark | GIDDY UP |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Online advertising and marketing services; Advertising and promotion services in the field of ecommerce specializing in marketing strategies to promote businesses, design of word of mouth, viral, buzz, and online marketing programs; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging, and other forms of passive, sharable, or viral communications channels; Development of marketing strategies, concepts, and tactics, namely, audience development, brand awareness, customer relations, online community building, and digital word of mouth communications; Market analysis and research services in the field of advertising; Advertising and marketing consultancy; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; Consulting services in the field of search engine optimization for sales promotion; Operating a mobile commerce and ecommerce service, namely, operating an online marketplace to promote commerce, provide marketing, and provide an online and mobile payment and finance system between a buyer and seller, featuring general merchandise, consumer goods, housewares, and electronics, all from third parties |
| Goods and Services | Platform as a service (PAAS) featuring computer software platforms for online advertising and marketing; Software as a service (SAAS) services featuring software for online advertising and marketing; Providing online non-downloadable software for online advertising and marketing; Platform as a service (PAAS) featuring computer software platforms for creating word of mouth, viral, buzz, and online marketing programs; Software as a service (SAAS) services featuring software for creating word of mouth, viral, buzz, and online marketing programs; Providing online non-downloadable software for use in generating word of mouth, viral, buzz, and online marketing programs; Platform as a service (PAAS) featuring computer software platforms for maintaining and administering an online affiliate marketing network; Software as a Service (SAAS) featuring computer software for maintaining and administering an online affiliate marketing network; Providing temporary use of online non-downloadable software for use in maintaining and administering an online affiliate marketing network; Platform as a service (PAAS) featuring computer software platforms for the processing of ecommerce transactions; Software as a Service (SAAS) featuring computer software for the processing of ecommerce transactions; Providing temporary use of online non-downloadable software for use in processing of ecommerce transactions; Platform as a service (PAAS) featuring computer software platforms for analyzing and reporting on Internet traffic and keyword placement, for analyzing the effectiveness of website marketing, and for searching and viewing marketing research; Software as a service (SAAS) services featuring software for analyzing and reporting on Internet traffic and keyword placement, for analyzing the effectiveness of website marketing, and for searching and viewing marketing research; Providing temporary use of online, nondownloadable software for analyzing and reporting on Internet traffic and keyword placement, for analyzing the effectiveness of website marketing, and for searching and viewing marketing research; Platform as a service (PAAS) featuring computer software platforms for advertisers and video content publishers to advertise and promote products and services to customers, target advertising to customer populations, select relevant advertisements, generate and manage advertising and marketing campaigns, and monitor customer responses; Software as a service (SAAS) services featuring software for advertisers and video content publishers to advertise and promote products and services to customers, target advertising to customer populations, select relevant advertisements, generate and manage advertising and marketing campaigns, and monitor customer responses; Providing online non-downloadable software for advertisers and video content publishers to advertise and promote products and services to customers, target advertising to customer populations, select relevant advertisements, generate and manage advertising and marketing campaigns, and monitor customer responses; Platform as a service (PAAS) featuring computer software platforms for ecommerce retail experiences by generating personal communications to consumers, mining retail market data and analyzing business and retail market data in the field of business and retail market analytics for delivering advertising content based on such analytics; Software as a Service (SAAS) featuring computer software for ecommerce retail experiences by generating personal communications to consumers, mining retail market data and analyzing business and retail market data in the field of business and retail market analytics for delivering advertising content based on such analytics; and providing temporary use of online non-downloadable software for use in providing personalized ecommerce retail experiences to consumers by generating personal communications to consumers, mining retail market data and analyzing business and retail market data in the field of business and retail market analytics for delivering advertising content based on such analytics; Operating an e-commerce service, namely, platform as a service (PAAS) featuring computer software for use in the marketing of the goods and services of others, and for enabling processing of electronic funds transfers and payments |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 11, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, March 23, 2021 |
| First Use In Commerce Date | Tuesday, March 23, 2021 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 11, 2020 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, March 23, 2021 |
| First Use In Commerce Date | Tuesday, March 23, 2021 |
| Party Name | THE GIDDYUP GROUP, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | VENTURA, CA 93001 |
| Party Name | THE GIDDYUP GROUP, INC. |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | VENTURA, CA 93001 |
| Party Name | The GiddyUp Group, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Ventura, CA 93001 |
| Party Name | The GiddyUp Group, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Ventura, CA 93001 |
| Event Date | Event Description |
| Tuesday, August 25, 2020 | ASSIGNED TO EXAMINER |
| Thursday, May 28, 2020 | NEW APPLICATION ENTERED |
| Thursday, June 11, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 2, 2020 | NON-FINAL ACTION WRITTEN |
| Wednesday, September 2, 2020 | NON-FINAL ACTION E-MAILED |
| Wednesday, September 2, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, December 16, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, December 16, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, December 17, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Sunday, January 10, 2021 | NON-FINAL ACTION WRITTEN |
| Sunday, January 10, 2021 | NON-FINAL ACTION E-MAILED |
| Sunday, January 10, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, July 12, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, July 12, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, July 13, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, September 7, 2021 | FINAL REFUSAL WRITTEN |
| Tuesday, September 7, 2021 | FINAL REFUSAL E-MAILED |
| Tuesday, September 7, 2021 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Monday, March 7, 2022 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Monday, March 7, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, March 8, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, March 9, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 23, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 12, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 12, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 7, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, October 5, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, October 5, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, October 5, 2022 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Wednesday, October 5, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, December 7, 2022 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, December 7, 2022 | SOU EXTENSION 1 FILED |
| Wednesday, December 7, 2022 | SOU EXTENSION 1 GRANTED |
| Friday, December 9, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, January 25, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, June 6, 2023 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, June 6, 2023 | SOU EXTENSION 2 FILED |
| Tuesday, June 6, 2023 | SOU EXTENSION 2 GRANTED |
| Friday, June 9, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, December 6, 2023 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, December 6, 2023 | SOU EXTENSION 3 FILED |
| Tuesday, December 19, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, January 9, 2024 | SOU EXTENSION 3 GRANTED |
| Tuesday, January 9, 2024 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, December 6, 2023 | USE AMENDMENT FILED |
| Wednesday, December 6, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, January 10, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, February 14, 2024 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, February 16, 2024 | ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED |
| Tuesday, November 26, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 26, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, February 13, 2024 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |