| Serial Number | 86699766 |
| Word Mark | GENUINE COLLEGE PRODUCT |
| Filing Date | Tuesday, July 21, 2015 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Thursday, March 9, 2023 |
| Registration Number | 4940714 |
| Registration Date | Tuesday, April 19, 2016 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 2, 2016 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stylized wording "GENUINE COLLEGE PRODUCT" displayed within concentric circles. The word "PRODUCT" is underlined. |
| NOT AVAILABLE | "GENUINE COLLEGE PRODUCT" |
| Goods and Services | Commercial administration of the licensing of the intellectual property of others; brand imagery consulting services; business consulting and information services; Consulting services in the field of managing intellectual properties; marketing consulting; advertising, marketing and promotion services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 27, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, August 1, 2014 |
| First Use In Commerce Date | Friday, August 1, 2014 |
| Party Name | Fanatics Licensing Management, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30324 |
| Party Name | Fermata Partners LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30324 |
| Party Name | Fermata Partners LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30324 |
| Party Name | Fermata Partners LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30324 |
| Event Date | Event Description |
| Friday, July 24, 2015 | NEW APPLICATION ENTERED |
| Monday, July 27, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 28, 2015 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, October 30, 2015 | ASSIGNED TO EXAMINER |
| Wednesday, November 4, 2015 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, November 4, 2015 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, November 4, 2015 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, November 4, 2015 | EXAMINER'S AMENDMENT ENTERED |
| Saturday, November 14, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 13, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 2, 2016 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 2, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 19, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, June 22, 2016 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, December 4, 2019 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, December 11, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, December 11, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, December 11, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, December 11, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, December 11, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, April 19, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, August 23, 2022 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, August 24, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, March 9, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, March 9, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, March 9, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, April 19, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, November 28, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, November 28, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, November 28, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |