GENDER EQUALITY MEASURE Trademark
Trademark Overview
On Wednesday, July 17, 2024, a trademark application was filed for GENDER EQUALITY MEASURE with the United States Patent and Trademark Office. The USPTO has given the GENDER EQUALITY MEASURE trademark a serial number of 98653658. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, September 10, 2025. This trademark is owned by Association of National Advertisers, Inc.. The GENDER EQUALITY MEASURE trademark is filed in the Advertising, Business and Retail Services category with the following description:
Market research services featuring a proprietary data-driven methodology for identifying the scope, nature and degree of gender bias in media content
General Information
| Serial Number | 98653658 |
| Word Mark | GENDER EQUALITY MEASURE |
| Filing Date | Wednesday, July 17, 2024 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, September 10, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 30, 2025 |
Trademark Statements
| Goods and Services | Market research services featuring a proprietary data-driven methodology for identifying the scope, nature and degree of gender bias in media content |
| NOT AVAILABLE | "MEASURE" |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 17, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, May 31, 2016 |
| First Use In Commerce Date | Tuesday, May 31, 2016 |
Trademark Owner History
| Party Name | Association of National Advertisers, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | New York, NY 10017 |
Trademark Events
| Event Date | Event Description |
| Wednesday, July 17, 2024 | NEW APPLICATION ENTERED |
| Wednesday, July 17, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, January 6, 2025 | ASSIGNED TO EXAMINER |
| Monday, January 13, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, January 13, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, January 13, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, April 14, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, April 14, 2025 | TEAS AMENDMENT OF USE RECEIVED |
| Monday, April 14, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, April 15, 2025 | USE AMENDMENT FILED |
| Tuesday, April 15, 2025 | AMENDMENT TO USE PROCESSING COMPLETE |
| Tuesday, April 15, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, May 8, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, May 7, 2025 | USE AMENDMENT ACCEPTED |
| Wednesday, August 6, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, August 6, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, September 2, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 6, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, May 8, 2025 | NON-FINAL ACTION E-MAILED |
| Thursday, May 8, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
