GAME OF CHOICE, NOT CHANCE. Trademark

Trademark Overview


On Thursday, April 3, 2025, a trademark application was filed for GAME OF CHOICE, NOT CHANCE. with the United States Patent and Trademark Office. The USPTO has given the GAME OF CHOICE, NOT CHANCE. trademark a serial number of 99118708. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, April 3, 2025. This trademark is owned by Howard Delafield International, LLP. The GAME OF CHOICE, NOT CHANCE. trademark is filed in the Advertising, Business and Retail Services, Computer & Software Products & Electrical & Scientific Products, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Interactive learning services in the nature of online, conversational AI, gamification, digital and non-digital applications including games, chatbots, physical board games, and other interactive formats; providing online video games and interactive games to empower youth and underserved populations; gaming services in the nature of online computer games featuring interactive components for empowering users to explore, learn, and make informed decisions about their health, well-being, and develop life skills; providing online gaming software featuring avatars and role playing, where the user can experience the outcome of choices made for an avatar; providing digital and online applications based on social learning theories to prompt the user to make informed decisions regarding their health, economic wellbeing, and relationships; providing websites featuring resources, namely, a website featuring non-downloadable publications, articles, blogs, videos, and multi-media content relating t...

Downloadable mobile applications featuring digital interactive learning for empowering youth, women and underserved populations; downloadable mobile applications featuring digital interactive learning for empowering users to explore, learn, and make informed decisions about their health, well-being, and develop life skills; downloadable mobile applications featuring educational games utilizing Artificial Intelligence and machine learning algorithms to capture user data and utilize predictive analytics based on user behavior

Equipping adolescents and other underserved populations with knowledge and tools, to enhance their health, wellbeing, economic empowerment and their ability to face environmental impacts

Platform as a Service (PAAS) services featuring a platform for creating mobile games; Platform as a Service (PAAS) services featuring digital interactive learning for empowering youth, women and underserved populations; Platform as a Service (PAAS) services featuring digital interactive learning for empowering users to explore, learn, and make informed decisions about their health, well-being, and develop life skills; digital and online platform educational games utilizing Artificial Intelligence and machine learning algorithms to capture user data and utilize predictive analytics based on user behavior; design and development of interactive learning applications
game of choice, not chance.

General Information


Serial Number99118708
Word MarkGAME OF CHOICE, NOT CHANCE.
Filing DateThursday, April 3, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateThursday, April 3, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesInteractive learning services in the nature of online, conversational AI, gamification, digital and non-digital applications including games, chatbots, physical board games, and other interactive formats; providing online video games and interactive games to empower youth and underserved populations; gaming services in the nature of online computer games featuring interactive components for empowering users to explore, learn, and make informed decisions about their health, well-being, and develop life skills; providing online gaming software featuring avatars and role playing, where the user can experience the outcome of choices made for an avatar; providing digital and online applications based on social learning theories to prompt the user to make informed decisions regarding their health, economic wellbeing, and relationships; providing websites featuring resources, namely, a website featuring non-downloadable publications, articles, blogs, videos, and multi-media content relating to empowering youth; providing links to other products and services that complement users experience, namely, helplines, learning videos, legal support, mental and other health services, and menstrual hygiene and contraception products; providing websites featuring information regarding health, contraception, mental health and wellbeing, and the environment; providing websites featuring information related to empowering youth and underserved populations
Goods and ServicesDownloadable mobile applications featuring digital interactive learning for empowering youth, women and underserved populations; downloadable mobile applications featuring digital interactive learning for empowering users to explore, learn, and make informed decisions about their health, well-being, and develop life skills; downloadable mobile applications featuring educational games utilizing Artificial Intelligence and machine learning algorithms to capture user data and utilize predictive analytics based on user behavior
Goods and ServicesEquipping adolescents and other underserved populations with knowledge and tools, to enhance their health, wellbeing, economic empowerment and their ability to face environmental impacts
Goods and ServicesPlatform as a Service (PAAS) services featuring a platform for creating mobile games; Platform as a Service (PAAS) services featuring digital interactive learning for empowering youth, women and underserved populations; Platform as a Service (PAAS) services featuring digital interactive learning for empowering users to explore, learn, and make informed decisions about their health, well-being, and develop life skills; digital and online platform educational games utilizing Artificial Intelligence and machine learning algorithms to capture user data and utilize predictive analytics based on user behavior; design and development of interactive learning applications

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, April 3, 2025
Primary Code035
First Use Anywhere DateSaturday, July 28, 2018
First Use In Commerce DateThursday, August 8, 2019

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, April 3, 2025
Primary Code009
First Use Anywhere DateSaturday, July 28, 2018
First Use In Commerce DateSunday, June 12, 2022

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, April 3, 2025
Primary Code041
First Use Anywhere DateSaturday, July 28, 2018
First Use In Commerce DateThursday, August 8, 2019

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, April 3, 2025
Primary Code042
First Use Anywhere DateSaturday, July 28, 2018
First Use In Commerce DateThursday, August 8, 2019

Trademark Owner History


Party NameHoward Delafield International, LLP
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressWashington, DC 20007

Trademark Events


Event DateEvent Description
Thursday, April 3, 2025APPLICATION FILING RECEIPT MAILED
Thursday, April 3, 2025NEW APPLICATION ENTERED