| Serial Number | 86026303 |
| Word Mark | GAME CHANGING ATTRIBUTION |
| Filing Date | Thursday, August 1, 2013 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 13, 2020 |
| Registration Number | 4510047 |
| Registration Date | Tuesday, April 8, 2014 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 21, 2014 |
| Goods and Services | Software as a service (SAAS) services featuring software for capturing data from advertising campaigns to measure and analyze advertising effectiveness, for measuring and analyzing the performance of advertising campaigns across digital and non-digital media channels, and for preparing and presenting reports and recommendations accessible online |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 13, 2020 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, June 19, 2013 |
| First Use In Commerce Date | Wednesday, June 19, 2013 |
| Party Name | ABAKUS, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | EMERVILLE, CA 94608 |
| Party Name | ABAKUS, INC. |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | EMERVILLE, CA 94608 |
| Party Name | Exponential Interactive, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Emeryville, CA 94608 |
| Party Name | Exponential Interactive, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Emeryville, CA 94608 |
| Event Date | Event Description |
| Friday, November 13, 2020 | CANCELLED SEC. 8 (6-YR) |
| Monday, April 8, 2019 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, April 8, 2014 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, February 5, 2014 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, January 21, 2014 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 21, 2014 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 1, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Saturday, December 14, 2013 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Saturday, December 14, 2013 | ASSIGNED TO LIE |
| Tuesday, November 19, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, November 19, 2013 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, November 19, 2013 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, November 19, 2013 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, November 19, 2013 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, November 15, 2013 | ASSIGNED TO EXAMINER |
| Friday, August 9, 2013 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, August 5, 2013 | NEW APPLICATION ENTERED IN TRAM |