GAF WE PROTECT WHAT MATTERS MOST Trademark

Trademark Overview


On Monday, November 5, 2018, a trademark application was filed for GAF WE PROTECT WHAT MATTERS MOST with the United States Patent and Trademark Office. The USPTO has given the GAF WE PROTECT WHAT MATTERS MOST trademark a serial number of 88182150. The federal status of this trademark filing is REGISTERED as of Tuesday, October 4, 2022. This trademark is owned by BUILDING MATERIALS INVESTMENT CORPORATION. The GAF WE PROTECT WHAT MATTERS MOST trademark is filed in the Metal Products, Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Rubber Products, Non-Metallic Building Material Products, Advertising, Business and Retail Services, Insurance & Financial Services, and Education & Entertainment Services categories with the following description:

Providing training services in the field of roofing and pavement coatings; providing educational services, namely, conducting classes, seminars and workshops in the field of roofing and pavement coatings; providing a website featuring non-downloadable publications in the nature of blog posts and articles relating to roofing products, pavement coatings products, roofing installation, pavement coatings installation, the fields of roofing, building and pavement coatings; providing a website featuring non-downloadable videos relating to roofing products, pavement coatings products, roofing installation, pavement coatings installation, the fields of roofing, building and pavement coatings

Downloadable documents, namely, instructional guides, product information sheets, brochures, articles and presentation materials in the fields of roofing, building and pavement coatings provided via a website; downloadable mobile application featuring information relating to roofing products, pavement coatings, roofing installation, pavement coatings installation and the fields of roofing, building and pavement coatings

Non-metal roofing materials, namely, asphalt roofing shingles, non-metal roofing shingles, roofing slates, fasteners, nails, plates, flashing, roofing underlayment, roofing felt, ice and water barrier, vapor barrier, vapor retarder, roofing ventilation mats, rolled walkway pads, polyvinyl chloride cover tapes, thermoplastic olefin cover tapes, asphaltic cover tapes, roofing cement, flashing cement, protective and decorative roof coatings; non-metallic mineral granules for use in roofing applications; fiber cement siding for buildings; non-metal roofing membrane, namely, modified bitumen roofing membrane; asphalt and modified asphalt coated fiberglass mat; asphalt and modified asphalt coated polyester mat; thermoplastic polyolefin roofing membrane; polyvinyl chloride roofing membrane; non-metal roofing fabrics, namely, waterproof fabric used in building roofs for protection against water damage; asphalt-based coatings and sealants for use on roofs, walls and pavements; non-metal attic v...

Metal roofing materials, namely, shingles, fasteners, nails, plates and flashing; metal attic ventilation materials, namely, roof vents, hip vents, ridge vents, intake vents, exhaust vents, soffit vents, gable vents, undereave vents, turbine vents, solar powered roof and attic vents, electric powered roof and attic vents and louvers; metal building ventilation materials, namely, foundation vents, electric powered foundation vents, insulated and non-insulated ducts for air movement for heating, air conditioning systems, and venting applications

Rubberized sealants and adhesives for roofs, buildings, asphalt, concrete, metal and masonry surfaces; roofing materials, namely, rubber roofing membrane, vapor retarders, vapor barriers and underlayment; roof insulation materials, namely, insulation, insulation boards, cover boards for insulation; building insulation materials, namely, wall insulation, wall insulation panels, insulated sheathing and insulation for ducts and pipes

Printed publications, namely, instructional guides, product information sheets, brochures and presentation materials in the fields of roofing, building and pavement coatings

Providing extended warranty and guarantee programs covering roofing products and roofing system

Providing a website featuring a directory of roofing contractors; providing a website featuring consumer product information about roofing products and services; providing consumer product information via a website featuring roofing product reviews and ratings and reviews and ratings for roofing contractors; providing a website featuring information about pavement coatings products and services
gaf we protect what matters most

General Information


Serial Number88182150
Word MarkGAF WE PROTECT WHAT MATTERS MOST
Filing DateMonday, November 5, 2018
Status700 - REGISTERED
Status DateTuesday, October 4, 2022
Registration Number6866574
Registration DateTuesday, October 4, 2022
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 23, 2019

Trademark Statements


Goods and ServicesProviding training services in the field of roofing and pavement coatings; providing educational services, namely, conducting classes, seminars and workshops in the field of roofing and pavement coatings; providing a website featuring non-downloadable publications in the nature of blog posts and articles relating to roofing products, pavement coatings products, roofing installation, pavement coatings installation, the fields of roofing, building and pavement coatings; providing a website featuring non-downloadable videos relating to roofing products, pavement coatings products, roofing installation, pavement coatings installation, the fields of roofing, building and pavement coatings
Description of MarkThe mark consists of a red square inside of which is the white lettering "GAF". To the right of the square is the grey wording "WE PROTECT WHAT MATTERS MOST". The additional White in the mark is background and is not claimed as part of the mark.
Goods and ServicesDownloadable documents, namely, instructional guides, product information sheets, brochures, articles and presentation materials in the fields of roofing, building and pavement coatings provided via a website; downloadable mobile application featuring information relating to roofing products, pavement coatings, roofing installation, pavement coatings installation and the fields of roofing, building and pavement coatings
Goods and ServicesNon-metal roofing materials, namely, asphalt roofing shingles, non-metal roofing shingles, roofing slates, fasteners, nails, plates, flashing, roofing underlayment, roofing felt, ice and water barrier, vapor barrier, vapor retarder, roofing ventilation mats, rolled walkway pads, polyvinyl chloride cover tapes, thermoplastic olefin cover tapes, asphaltic cover tapes, roofing cement, flashing cement, protective and decorative roof coatings; non-metallic mineral granules for use in roofing applications; fiber cement siding for buildings; non-metal roofing membrane, namely, modified bitumen roofing membrane; asphalt and modified asphalt coated fiberglass mat; asphalt and modified asphalt coated polyester mat; thermoplastic polyolefin roofing membrane; polyvinyl chloride roofing membrane; non-metal roofing fabrics, namely, waterproof fabric used in building roofs for protection against water damage; asphalt-based coatings and sealants for use on roofs, walls and pavements; non-metal attic ventilation materials, namely, roof vents, ridge vents, hip vents, intake vents, exhaust vents, soffit vents, gable vents, undereave vents, turbine vents, solar powered roof and attic vents, electric powered roof and attic vents, louvers and ventilation ducts for ventilation in residential and commercial buildings; non-metal building ventilation materials, namely, foundation vents, electric powered foundation vents, vents for appliance venting, insulated and non-insulated ducts and pipes for air movement for heating, air conditioning systems, and venting applications
Goods and ServicesMetal roofing materials, namely, shingles, fasteners, nails, plates and flashing; metal attic ventilation materials, namely, roof vents, hip vents, ridge vents, intake vents, exhaust vents, soffit vents, gable vents, undereave vents, turbine vents, solar powered roof and attic vents, electric powered roof and attic vents and louvers; metal building ventilation materials, namely, foundation vents, electric powered foundation vents, insulated and non-insulated ducts for air movement for heating, air conditioning systems, and venting applications
Goods and ServicesRubberized sealants and adhesives for roofs, buildings, asphalt, concrete, metal and masonry surfaces; roofing materials, namely, rubber roofing membrane, vapor retarders, vapor barriers and underlayment; roof insulation materials, namely, insulation, insulation boards, cover boards for insulation; building insulation materials, namely, wall insulation, wall insulation panels, insulated sheathing and insulation for ducts and pipes
Goods and ServicesPrinted publications, namely, instructional guides, product information sheets, brochures and presentation materials in the fields of roofing, building and pavement coatings
Goods and ServicesProviding extended warranty and guarantee programs covering roofing products and roofing system
Indication of Colors claimedThe color(s) Grey, Red and White is/are claimed as a feature of the mark.
Goods and ServicesProviding a website featuring a directory of roofing contractors; providing a website featuring consumer product information about roofing products and services; providing consumer product information via a website featuring roofing product reviews and ratings and reviews and ratings for roofing contractors; providing a website featuring information about pavement coatings products and services

Classification Information


International Class006 - Common metals and their alloys; metal building materials; transportable buildings of metal; materials of metal for railway tracks; nonelectric cables and wires of common metal; ironmongery, small items of metal hardware; pipes and tubes of metal; safes; goods of common metal not included in other classes; ores.
US Class Codes002, 012, 013, 014, 023, 025, 050
Class Status Code6 - Active
Class Status DateTuesday, November 20, 2018
Primary Code006
First Use Anywhere DateWednesday, August 4, 2021
First Use In Commerce DateWednesday, August 4, 2021

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, November 20, 2018
Primary Code009
First Use Anywhere DateFriday, February 15, 2019
First Use In Commerce DateFriday, February 15, 2019

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, November 20, 2018
Primary Code016
First Use Anywhere DateFriday, February 15, 2019
First Use In Commerce DateFriday, February 15, 2019

International Class017 - Rubber, gutta-percha, gum, asbestos, mica and goods made from these materials and not included in other classes; plastics in extruded form for use in manufacture; packing, stopping and insulating materials; flexible pipes, not of metal.
US Class Codes001, 005, 012, 013, 035, 050
Class Status Code6 - Active
Class Status DateTuesday, November 20, 2018
Primary Code017
First Use Anywhere DateFriday, November 5, 2021
First Use In Commerce DateFriday, November 5, 2021

International Class019 - Building materials (non-metallic); nonmetallic rigid pipes for building; asphalt, pitch and bitumen; nonmetallic transportable buildings; monuments, not of metal.
US Class Codes001, 012, 033, 050
Class Status Code6 - Active
Class Status DateTuesday, November 20, 2018
Primary Code019
First Use Anywhere DateFriday, November 5, 2021
First Use In Commerce DateFriday, November 5, 2021

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, November 20, 2018
Primary Code035
First Use Anywhere DateFriday, February 15, 2019
First Use In Commerce DateFriday, February 15, 2019

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, November 20, 2018
Primary Code036
First Use Anywhere DateFriday, February 15, 2019
First Use In Commerce DateFriday, February 15, 2019

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, November 20, 2018
Primary Code041
First Use Anywhere DateFriday, February 15, 2019
First Use In Commerce DateFriday, February 15, 2019

Trademark Owner History


Party NameBMIC LCC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressDALLAS, TX 75212

Party NameBMIC LCC
Party Type21 - New Owner After Publication
Legal Entity Type16 - Limited Liability Company
AddressDALLAS, TX 75212

Party NameBUILDING MATERIALS INVESTMENT CORPORATION
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDallas, TX 75212

Party NameBUILDING MATERIALS INVESTMENT CORPORATION
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDallas, TX 75212

Trademark Events


Event DateEvent Description
Wednesday, February 21, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, April 10, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, April 10, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 10, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, April 10, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 10, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, April 10, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, October 4, 2022NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, October 4, 2022REGISTERED-PRINCIPAL REGISTER
Saturday, August 27, 2022NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, August 26, 2022ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, August 26, 2022STATEMENT OF USE PROCESSING COMPLETE
Monday, June 13, 2022USE AMENDMENT FILED
Friday, August 26, 2022CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, June 13, 2022TEAS STATEMENT OF USE RECEIVED
Tuesday, November 30, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, November 29, 2021SOU EXTENSION 5 GRANTED
Wednesday, November 17, 2021SOU EXTENSION 5 FILED
Wednesday, November 17, 2021SOU TEAS EXTENSION RECEIVED
Wednesday, July 28, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, June 30, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, May 18, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, May 17, 2021SOU EXTENSION 4 GRANTED
Monday, May 3, 2021SOU EXTENSION 4 FILED
Wednesday, May 12, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, May 3, 2021SOU TEAS EXTENSION RECEIVED
Friday, November 27, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, November 25, 2020SOU EXTENSION 3 GRANTED
Wednesday, November 25, 2020SOU EXTENSION 3 FILED
Wednesday, November 25, 2020SOU TEAS EXTENSION RECEIVED
Friday, June 12, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, June 10, 2020SOU EXTENSION 2 GRANTED
Wednesday, June 10, 2020SOU EXTENSION 2 FILED
Wednesday, June 10, 2020SOU TEAS EXTENSION RECEIVED
Wednesday, December 11, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, December 9, 2019SOU EXTENSION 1 GRANTED
Monday, December 9, 2019SOU EXTENSION 1 FILED
Monday, December 9, 2019SOU TEAS EXTENSION RECEIVED
Tuesday, June 18, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, April 23, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 23, 2019PUBLISHED FOR OPPOSITION
Wednesday, April 3, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, March 18, 2019ASSIGNED TO LIE
Thursday, February 21, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, February 16, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, February 15, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, February 15, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, February 11, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, February 11, 2019NON-FINAL ACTION E-MAILED
Monday, February 11, 2019NON-FINAL ACTION WRITTEN
Saturday, February 9, 2019ASSIGNED TO EXAMINER
Wednesday, November 21, 2018NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, November 20, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, November 8, 2018NEW APPLICATION ENTERED