| Serial Number | 87821253 |
| Word Mark | G1 GUIDEONE INSURANCE WE HELP MAKE POSITIVE CHANGE POSSIBLE. |
| Filing Date | Monday, March 5, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, December 12, 2025 |
| Registration Number | 5764855 |
| Registration Date | Tuesday, May 28, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 30, 2018 |
| Description of Mark | The mark consists of "GUIDEONE INSURANCE" below a square of miniature triangles that make the shape of a "G" and "1" and the words "We help make positive change possible." underneath the word "INSURANCE". |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Insurance underwriting in the field of fire, commercial, property, automobile liability, commercial automobile liability, and commercial liability insurance; Financial services, namely, financial risk assessment services |
| Pseudo Mark | G1 GUIDE ONE INSURANCE WE HELP MAKE POSITIVE CHANGE POSSIBLE. |
| NOT AVAILABLE | "INSURANCE" |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 12, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, May 1, 2018 |
| First Use In Commerce Date | Tuesday, May 1, 2018 |
| Party Name | GUIDEONE INSURANCE COMPANY |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | WEST DES MOINES, IA 50265 |
| Party Name | GuideOne Mutual Insurance Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50265 |
| Party Name | GuideOne Mutual Insurance Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50265 |
| Party Name | GuideOne Mutual Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50265 |
| Event Date | Event Description |
| Thursday, March 8, 2018 | NEW APPLICATION ENTERED |
| Monday, March 12, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, March 13, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, June 15, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, June 20, 2018 | EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED |
| Wednesday, June 20, 2018 | COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY |
| Wednesday, June 20, 2018 | EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Wednesday, June 20, 2018 | NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Thursday, August 30, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, September 12, 2018 | ASSIGNED TO LIE |
| Monday, September 17, 2018 | ASSIGNED TO LIE |
| Tuesday, September 18, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, September 18, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, September 19, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 10, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 30, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 30, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 25, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, March 14, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, March 30, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, March 14, 2019 | USE AMENDMENT FILED |
| Monday, April 1, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, April 24, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, April 25, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, May 28, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, July 14, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, May 28, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, December 12, 2025 | CANCELLED SEC. 8 (6-YR) |