| Serial Number | 88144976 |
| Word Mark | G GUARDIAN |
| Filing Date | Friday, October 5, 2018 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, August 15, 2025 |
| Registration Number | 5739849 |
| Registration Date | Tuesday, April 30, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 12, 2019 |
| Description of Mark | The mark consists of the word "GUARDIAN" in black set out in block letters the right of a stylized lower-case letter "G" comprised of two vertically interlocking circles, the top green circle having a stem, the bottom blue circle featuring a small gap on the left side. |
| Goods and Services | Insurance administration; insurance agency services; insurance underwriting in the fields of life, accident, and fire; dental health insurance underwriting; financial and investment services, namely, financial planning and investment advisory services; group and individual life and disability insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement fund management; financial analysis and consultation; financial asset management; annuity underwriting and administration; insurance brokerage; insurance agency and brokerage services, namely, assisting in the purchase and sale of insurance and insurance products; administration of employee benefit plans concerning insurance and finance; investment advice; investment management; money management; retirement investment management; providing information in the fields of insurance, financial, and investment services via digital or on-line means and platforms, including through mobile apps, websites and social media platforms; insurance underwriting in the fields of dental, accidental, critical illness and pet insurance provided through digital or online means and platforms, including mobile apps, websites and social media platforms; advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents |
| Indication of Colors claimed | The color(s) black, blue and green is/are claimed as a feature of the mark. |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 17, 2018 |
| Primary Code | 036 |
| First Use Anywhere Date | Friday, September 21, 2018 |
| First Use In Commerce Date | Friday, September 21, 2018 |
| Party Name | The Guardian Life Insurance Company of America |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10004 |
| Party Name | The Guardian Life Insurance Company of America |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10004 |
| Party Name | The Guardian Life Insurance Company of America |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10004 |
| Event Date | Event Description |
| Wednesday, November 7, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, October 9, 2018 | NEW APPLICATION ENTERED |
| Wednesday, October 17, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, October 18, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, November 14, 2018 | NON-FINAL ACTION WRITTEN |
| Wednesday, November 14, 2018 | NON-FINAL ACTION E-MAILED |
| Wednesday, November 14, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, December 7, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, December 7, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, December 8, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, December 13, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, January 7, 2019 | ASSIGNED TO LIE |
| Wednesday, January 23, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 12, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 12, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 30, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, September 26, 2019 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, September 26, 2019 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, April 22, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, April 22, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, April 22, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, April 22, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, April 22, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, April 30, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, April 9, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, August 15, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, August 15, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, August 15, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |