Trademark Overview
On Wednesday, December 17, 2025, a trademark application was filed for FUEL THE LEGEND with the United States Patent and Trademark Office. The USPTO has given the FUEL THE LEGEND trademark a serial number of 99553132. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, December 17, 2025. This trademark is owned by Groupe BFRÖZ Inc.. The FUEL THE LEGEND trademark is filed in the Staple Food Products, Light Beverage Products, Wines & Spirits, Advertising, and Business and Retail Services categories with the following description:
Fruit-flavoured beverages infused with vitamins; energy ice bars.
Online retail for ice bars, namely fruit-flavoured ice bars, coffee-based frozen snack bars, ice cream bars, standard ice bars, namely frozen juice bars, protein-enriched ice bars, sugarless ice bars, functional ice bars, namely frozen bars infused with vitamins, electrolytes, caffeine, and collagen, frozen desserts, frozen confectionery, frozen products containing coffee and tea, namely iced coffee pops, iced tea pops, fruit-flavoured frozen treats, namely fruit-flavoured confectionery ice bars; online retail of fruit-flavoured beverages infused with vitamins and energy ice bars; online retail of alcohol-based ice bars.
Alcohol-based ice bars.
Fruit-flavoured ice bars; coffee-based frozen snack bars; ice cream bars; standard ice bars, namely frozen juice bars; protein-enriched ice bars; sugarless ice bars; functional ice bars, namely frozen bars infused with vitamins, electrolytes, caffeine, and collagen; frozen desserts; frozen confectionery; frozen products containing coffee and tea, namely iced coffee pops; iced tea pops; fruit-flavoured frozen treats, namely fruit-flavoured confectionery ice bars.