Description of Mark | The mark consists of The Frites Freak trademark consists of a stylized wordmark and graphical design incorporating text and an emblematic character. The details of the trademark are as follows:Colors Used:Gold/Yellow (#D1A72A or similar): Used for the primary design elements, including the emblematic face, the border of the logo, the brand name text ("Frites Freak"), and the tagline ("Belgian Fries").Dark Green (#004C45 or similar): Used as the background color, creating contrast and visual depth.Design Elements:The logo features a stylized character emblem at the top, designed with geometric and artistic lines. The character has a mustache and beard, giving it a playful and vintage European aesthetic.The top of the character's head transforms into a set of Belgian fries, reinforcing the brand’s identity as a Belgian fries business.The character is symmetrical, lending a strong and balanced visual presence.Text Elements:The brand name "Frites Freak" is written in a custom stylized font with unique letter shaping and accents.The year "2024" is positioned symmetrically on either side of the character’s lower face, indicating the business's founding year.The tagline "Belgian Fries" appears in an all-caps, sans-serif font below the main name, clearly communicating the brand’s product focus.Overall Composition:The logo is enclosed within a structured badge-like shape, giving it a professional and premium look.The combination of gold and green evokes feelings of quality, tradition, and premium food experience.This logo is used in food branding, packaging, truck design, and marketing materials for Frites Freak, a Belgian fries business. |