Trademark Overview
On Monday, December 29, 2025, a trademark application was filed for FRESH FOOD. FAIR PRICES. THAT'S THE OK WAY. with the United States Patent and Trademark Office. The USPTO has given the FRESH FOOD. FAIR PRICES. THAT'S THE OK WAY. trademark a serial number of 99569272. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, December 29, 2025. This trademark is owned by Phoenix Intangibles Holding Company. The FRESH FOOD. FAIR PRICES. THAT'S THE OK WAY. trademark is filed in the Advertising, Business and Retail Services category with the following description:
Retail grocery store services; Retail grocery stores; Retail pharmacy services; Promoting the goods and services of others by means of a loyalty program, a discount program, a promotional program and an incentive awards program, whereby points are earned or awarded for purchases made by members which can then be redeemed for discounts on fuel and groceries; Online retail grocery store services featuring curbside order pickup, home delivery services; Promoting the goods, services and gift cards of others by offering discounts on the price of gasoline and groceries; Provision, organization and administration of loyalty, discount, promotional and incentive award programs, namely, managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members; providing incentive awards program through issuance and processing of points of value to customers; Supermarket services
