FRESH BY BROOKSHIRE'S PERKS Trademark
Trademark Overview
On Tuesday, July 29, 2025, a trademark application was filed for FRESH BY BROOKSHIRE'S PERKS with the United States Patent and Trademark Office. The USPTO has given the FRESH BY BROOKSHIRE'S PERKS trademark a serial number of 99308081. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Wednesday, December 17, 2025. This trademark is owned by Brookshire Grocery Company. The FRESH BY BROOKSHIRE'S PERKS trademark is filed in the Advertising, Business and Retail Services category with the following description:
Business administration of consumer loyalty programs; Incentive award programs to promote the sale of products and services of others; Promoting the goods and services of others by means of a loyalty rewards scheme; On-line retail store services featuring a variety of consumer goods; Retail store services featuring a variety of consumer goods
General Information
| Serial Number | 99308081 |
| Word Mark | FRESH BY BROOKSHIRE'S PERKS |
| Filing Date | Tuesday, July 29, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Wednesday, December 17, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Description of Mark | The mark consists of the stylized wording "FRESH" in large, bold, upper case letters with the wording "BY BROOKSHIRE'S" in smaller lettering underneath inside a rectangular border. The border is broken in the lower right corner by the word "PERKS" written in script and a design consisting of five interwoven leaves that form a star shape enclosed within a circle. |
| Goods and Services | Business administration of consumer loyalty programs; Incentive award programs to promote the sale of products and services of others; Promoting the goods and services of others by means of a loyalty rewards scheme; On-line retail store services featuring a variety of consumer goods; Retail store services featuring a variety of consumer goods |
| Section 2(f) Limitation Statement | "FRESH BY BROOKSHIRE'S" has become distinctive of the goods/services as evidenced by the ownership on the Principal Register for the same mark for sufficiently similar goods/services of active U.S. Registration No(s). 6576691 |
| Pseudo Mark | FRESH BY BROOKSHIRES PERKS |
| NOT AVAILABLE | "PERKS" |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 29, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Brookshire Grocery Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Tyler, TX 75701 |
Trademark Events
| Event Date | Event Description |
| Tuesday, July 29, 2025 | NEW APPLICATION ENTERED |
| Tuesday, July 29, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, December 8, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 8, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, December 13, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, December 16, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, December 16, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 16, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, December 17, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, December 17, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, December 17, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
