| Serial Number | 99308081 |
| Word Mark | FRESH BY BROOKSHIRE'S PERKS |
| Filing Date | Tuesday, July 29, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, February 10, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 10, 2026 |
| Description of Mark | The mark consists of the stylized wording "FRESH" in large, bold, upper case letters with the wording "BY BROOKSHIRE'S" in smaller lettering underneath inside a rectangular border. The border is broken in the lower right corner by the word "PERKS" written in script and a design consisting of five interwoven leaves that form a star shape enclosed within a circle. |
| Goods and Services | Business administration of consumer loyalty programs; Incentive award programs to promote the sale of products and services of others; Promoting the goods and services of others by means of a loyalty rewards scheme; On-line retail store services featuring a variety of consumer goods; Retail store services featuring a variety of consumer goods |
| Section 2(f) Limitation Statement | "FRESH BY BROOKSHIRE'S" has become distinctive of the goods/services as evidenced by the ownership on the Principal Register for the same mark for sufficiently similar goods/services of active U.S. Registration No(s). 6576691 |
| Pseudo Mark | FRESH BY BROOKSHIRES PERKS |
| NOT AVAILABLE | "PERKS" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 29, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Brookshire Grocery Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Tyler, TX 75701 |
| Party Name | Brookshire Grocery Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Tyler, TX 75701 |
| Event Date | Event Description |
| Tuesday, July 29, 2025 | NEW APPLICATION ENTERED |
| Tuesday, July 29, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, December 8, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 8, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, December 13, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, December 16, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, December 16, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 16, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, December 17, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, December 17, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, December 17, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, January 16, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 4, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 10, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 10, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |