| Serial Number | 87719739 |
| Word Mark | FOX ENGAGEMENT OPTIMIZER |
| Filing Date | Wednesday, December 13, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 27, 2019 |
| Registration Number | 5846236 |
| Registration Date | Tuesday, August 27, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 13, 2018 |
| Goods and Services | Advertising, marketing and promotion services; advertising and marketing services, namely, promoting the goods and services of others; business information and business information advisory services relating to electronic commerce; consumer and market research; neuromarketing, namely, business research concerning consumer emotional responses to marketing stimuli; focusing on neuroscience as applied to business concepts and neuromarketing, namely, consumer marketing research; market research studies that focus neurofeedback technologies for market research companies to monitor brain changes during branding and selling of products to track behavior; opinion research, namely, conducting public opinion polls; media research for business, sales promotion and/or advertising purposes; media consultancy for business, sales promotion and/or advertising purposes, namely, social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; analysis for business purposes of information on consumer opinions and behaviors, which are raised in the context of market and advertising studies; business research and data analysis services in the field of audiovisual entertainment; market research services, namely, conducting studies on marketing strategies; market research services, namely, implementation and management of marketing studies; statistical analysis of marketing data; business advisory services relating to sales channel strategies; brand imagery consulting; management of brands for businesses and/or individuals; development of brand names; business analysis services, namely, brand evaluation services; brand positioning services; market research services, namely, testing brand names; marketing consultation, namely, developing brand strategies; business consulting in the field of brand communication; compilation and systematization of data and information in databases; computerized updating and maintenance of data in computer databases; database management and computer aided database management, namely, collection, analysis, processing, management and maintenance of data in databases; providing market intelligence services, namely, gathering and provision of marketing information for the entertainment industry, on-line from a computer database or the Internet, for business, sales promotion and/or advertising purposes; Marketing research services using neuromarketing for developing new sales strategies and customer classification |
| NOT AVAILABLE | "ENGAGEMENT OPTIMIZER" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, December 27, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, September 30, 2018 |
| First Use In Commerce Date | Sunday, September 30, 2018 |
| Party Name | FOX MEDIA LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ANGELES, CA 90035 |
| Party Name | FOX MEDIA LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ANGELES, CA 90035 |
| Party Name | FOX MEDIA LLC |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ANGELES, CA 90035 |
| Party Name | Twentieth Century Fox Film Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90035 |
| Party Name | Twentieth Century Fox Film Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90035 |
| Event Date | Event Description |
| Thursday, March 29, 2018 | NON-FINAL ACTION WRITTEN |
| Saturday, December 16, 2017 | NEW APPLICATION ENTERED |
| Wednesday, December 27, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, March 23, 2018 | ASSIGNED TO EXAMINER |
| Thursday, September 13, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, September 13, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, October 3, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, October 3, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, March 29, 2018 | NON-FINAL ACTION E-MAILED |
| Thursday, March 29, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, August 27, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, September 10, 2018 | ASSIGNED TO LIE |
| Wednesday, October 3, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, October 3, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 4, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, October 4, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, January 8, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, October 4, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 4, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, October 5, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, October 5, 2018 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, October 24, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 13, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 13, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Friday, June 28, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, March 27, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, March 29, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, June 12, 2019 | ASSIGNED TO EXAMINER |
| Friday, June 28, 2019 | SOU TEAS EXTENSION RECEIVED |
| Friday, June 28, 2019 | SOU EXTENSION 1 FILED |
| Friday, June 28, 2019 | USE AMENDMENT FILED |
| Wednesday, July 3, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, July 5, 2019 | SOU EXTENSION 1 GRANTED |
| Friday, July 5, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Saturday, July 6, 2019 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Saturday, July 20, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, July 23, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, August 27, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, November 18, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, November 18, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, June 18, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, November 20, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, June 18, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, June 18, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, May 21, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, May 21, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, May 21, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, August 27, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |